Online Advertising & Terminology - 6

Online Advertising File Formats

JPG

The compression format designed for photographic images, the JPEG format is used for ads that are photography-based. Typically, text and illustrated non-photo graphics tend to look visually poor in this format.

GIF

Format created by CompuServe compress file sizes for delivery on their online service; typically works best with non-photographic and text heavy ads. Unlike JPGs, the GIF format supports animation, which quickly made it the most common graphics format for online ads.

Macromedia Flash

Flash has become commonplace but is still more complicated than simple GIFs and JPGs and has special requirements when used in online advertisements. Macromedia’s vector animation based program allows for more complex animations within file size constraints, but requires a browser plug-in. Macromedia claims that 97.6% of internet users possess the ability to display Flash*, but best practices dictate that all Flash ads are accompanied with a substitute GIF or JPG version that will display for browsers which don’t. Flash is capable of delivering of animation, streaming video and audio and provides for programming of complex interactivity.

Rich Media

Rich media is an umbrella term used to describe the use of web technologies such as Macromedia Flash, Java applets and DHTML to create online display ads that feature advanced functionality including interactivity, animation, and streaming audio and video. An estimated 97% of all Rich media is Flash based. Flash alone can create online ads or may paired with technologies such as Eyeblaster, PointRoll and DoubleClick Motif for additional advertising functionality (mainly tracking based). Nielsen//NetRatings reported that rich media accounted for 35% of all ad impressions in December 2004.* These ads may utilize standard advertising spots or take a “beyond the banner” approach, such as a leader board that expands when clicked to display more information.

Trafficking Controls


Without a third-party server, trafficking ads to multiple publishers is a problem. It can be complex, with many points of failure. A good third-party server simplifies the process of trafficking campaigns and should provide valuable accounting methods for successful delivery and approval of your ads by the publisher.

Dynamic Ad Serving

Most publishers have a limit on the number of ads they will accept at one time. Usually this ranges from 5 to 10 creatives per week. Third-party servers use dynamic ad serving to rotate multiple creatives through one ad tag. This allows the advertiser/agency to traffic as many creatives associated with those tags as they want. This simplifies life for the advertiser and the publisher by cutting down significantly on the work done by both.

Geographic targeting.


Geotargeting is similar to site-side servers but somewhat less effective. You pay for the media regardless of whether you had an appropriate creative for the users an ad was served to. Wherever possible, try to geotarget at the publisher level.

Profile-based targeting.

As I detailed last time, ads can be targeted based on Web-surfing habits. Third-party ad servers have the same issues as site-side servers do.

Session-specific targeting.

Specifics include domain, browser type, and operating system. Again, this can be accomplished on the site side, usually to greater effect as the publisher only shows the ad (and bills you) when there is an appropriate fit. When served by a third party, you pay for the media even if it doesn't fit your demographic.

heorem, Inc. Expands UK Operations

Monday, February 21st, 2011 | Posted by Otilia Otlacan

Theorem, Inc. Expands UK Operations

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Opens New Offices, Promotes Marcus Harding to Director of Business Development
LONDON & CHATHAM, N.J. – Theorem, Inc., a global leader in creative services, media operations and analytics, has announced the opening of new UK offices and promotion of Business Development Manager, Marcus Harding to Director of Business Development, UK.

Theorem opened its first UK office in 2008, located in London’s Soho district, to deliver sales, business development capabilities and provide client services solutions. In over two years, the UK team has grown to a dozen multilingual account managers supporting the Microsoft Advertising account. The new offices, based at 48 Charlotte Street, Central London, also serve clients such as Channel 5, Citywire and over 20 other leading digital marketing companies.
“Since partnering with Theorem in early 2009, we’ve found them to be a solid and reliable support to our digital operations team. They focus on delivery and accuracy and our relationship with them has allowed us to free up a lot more valuable resource time.” – Gareth Williams, Operations Director – Citywire (February 2011)
In his new role leading the UK operations, Harding’s responsibilities include acquiring and on-boarding all new clients, successfully representing and promoting the services of the company and proactively driving revenues for the region. Prior to Theorem, Harding spent over 10 years working within the media and digital professions including time as an Agency Sales Manager at Tacoda-AOL and Account Manager for Viacom Outdoor (CBS Outdoor).
“The impetus in expanding our UK operations was increased market demand and existing customer feedback,” said Jay Kulkarni, Theorem Founder and CEO. “We plan to continue our international growth to better meet the needs of our multinational customers.”
About Theorem, Inc.
With over 700 employees on four continents, Theorem, Inc. is a global leader in creative services, media operations and analytics, providing localized account management to over 100 leading agencies, publishers, networks, technology providers and brands. For more information, visit www.theoreminc.net or call 0203 178 7203.

ಭಾರತ ಮೂರನೇ ಸೂಪರ್ ಪವರ್ ದೇಶ

ಭಾರತವು ಅಮೆರಿಕ , ಚೀನಾ ಬಳಿಕ ವಿಶ್ವದ ಮೂರನೇ ಅತ್ಯಂತ ಶಕ್ತಿಶಾಲಿ ದೇಶವಾಗಿದೆ ಮತ್ತು ಅಮೆರಿಕ, ಚೀನಾ, ಯುರೋಪ್ ಒಕ್ಕೂಟದ ಬಳಿಕ ನಾಲ್ಕನೇ ಅತ್ಯಂತ ಶಕ್ತಿಶಾಲಿ ಕೂಟವಾಗಿದೆ ಎಂಬುದಾಗಿ ಅಮೆರಿಕದ ಹೊಸ ವರದಿಯೊಂದು ಹೇಳಿದೆ.ದುರ್ಬಲ ನಾಯಕತ್ವದ ಕಾರಣದಿಂದ ವ್ಯವಸ್ಥೆಯ ದೋಷಗಳ ಹೊರತಾಗಿಯೂ ಭಾರತ ಈ ಸ್ಥಾನಕ್ಕೇರಿರುವುದು ಮುಂದಿನ ಶತಮಾನ 'ಭಾರತದ ಶತಮಾನ' ಎಂಬ ಚಿಂತಕರ ಭವಿಷ್ಯವಾಣಿಯ ನಡುವೆಯೇ ಈ ವರದಿ ಬಂದಿದೆ.2025ರ ವೇಳೆ ವಿಶ್ವದಲ್ಲಿ ಭಾರತದ ಪಾತ್ರ ಇನ್ನಷ್ಟು ವೃದ್ಧಿಸಲಿದೆ ಎಂದು Global Governance 2025 ವರದಿಯಲ್ಲಿ ತಿಳಿಸಲಾಗಿದೆ. ಇದನ್ನು ಅಮೆರಿಕದ ನೇಷನಲ್ ಇಂಟೆಲಿಜೆನ್ಸ್ ಕೌನ್ಸಿಲ್ ಮತ್ತು ಯುರೋಪಿಯನನ್‌ಯೂನಿಯನ್ ಇನ್‌ಸ್ಟಿಟ್ಯೂಟ್ ಫಾರ್ ಸೆಕ್ಯುರಿಟಿ ಸ್ಟಡೀಸ್‌(EUISS)ಜಂಟಿಯಾಗಿ ತಯಾರಿಸಿದೆ.ಈ ವರದಿ ತಯಾರಿಯಲ್ಲಿ ರಷ್ಯಾ, ಬ್ರೆಜಿಲ್, ಭಾರತ, ಚೀನಾಗಳಿಂದಲೂ ತಜ್ಞರನ್ನು ಬಳಸಿಕೊಳ್ಳಲಾಗಿತ್ತು.ಮುಂದಿನ 25ವರ್ಷಗಳಲ್ಲಿ ಜಾಗತಿಕ ಶಕ್ತಿಗಳನ್ನು ಗುರುತಿಸಲು ಈ ವರದಿ ತಯಾರಾಗಿದೆ. 2010ರಲ್ಲಿ ಅಮೆರಿಕ ಶಕ್ತಿಶಾಲಿ ದೇಶವಾಗಿ ಉಳಿಯಲಿದೆ. ಇದು ವಿಶ್ವ ಆಡಳಿತದ ಶೇ.22 ರಷ್ಟನ್ನು ಒಳಗೊಂಡಿದೆ.ಚೀನಾ ಮತ್ತು ಯುರೋಪಿಯನ್ ಯೂನಿಯನ್ ತಲಾ ಶೇ.16 ರಷ್ಟನ್ನು ಹೊಂದಿದ್ದರೆ, ಭಾರ ಶೇ.8 ರಷ್ಟನ್ನು ಹೊಂದಿದೆ. 2025ರ ವೇಳೆಗೆ ಅಂತಾರಾಷ್ಟ್ರೀಯ ಭವಿಷ್ಯವನ್ನು ಮುಂಗಾಣುವ ವರದಿಯಂತೆ, ಅಮೆರಿಕ, ಯುರೋಪ್, ಜಪಾನ್, ರಶ್ಯಾದ ಬಲ ಕುಸಿಯಲಿದ್ದರೆ, ಚೀನಾ, ಭಾರತ. ಬ್ರೆಜಿಲ್ ಬಲ ವೃದ್ಧಿಸಲಿದೆ. ಆದರೂ ಅಮೆರಿಕ ವಿಶ್ವದ ಅತ್ಯಂತ ಬಲಾಢ್ಯ ದೇಶವಾಗಿಯೇ ಉಳಿಯಲಿದೆ . ಆದರೆ ಇದು ಶೇ.18ರಷ್ಟೇ ಜಾಗತಿಕ ಶಕ್ತಿಯ ಪ್ರಭಾವ ಹೊಂದಿರಲಿದೆ.ಚೀನಾ ಶೇ.16, ಯುರೋಪಿಯನ್ ಯೂನಿಯನ್ ಶೇ.14, ಭಾರತ ಶೇ.10ರ ಬಲವನ್ನು ಹೊಂದಿರತ್ತದೆ ಎಂಬುದು ವರದಿಯ ಲೆಕ್ಕಾಚಾರ. ವರದಿ ತಯಾರಿಕೆಯಲ್ಲಿ ವಾತಾವರಣ ಬದಲಾವಣೆ, ಜನಾಂಗೀಯ ಮತ್ತು ಪ್ರಾದೇಶಿಕ ಸಂಘರ್ಷ, ಹೊಸ ತಂತ್ರಜ್ಞಾನ, ನೈಸರ್ಗಿಕ ಸಂಪನ್ಮೂಲ ನಿರ್ವಹಣೆಯಂತಹ ಅಂಶಗಳನ್ನು ಪರಿಗಣಿಸಲಾಗಿದೆ. ಪರಿಣಾಮಕಾರಿ ಜಾಗತಿಕ ಆಡಳಿತ ಮುಖವನ್ನು ಪ್ರಮುಖವಾಗಿ ಪರಿಗಣಿಸಲಾಗಿದೆ.

Some use full links

http://www.platform-a.com/ad-specs/rich-media/standard-rich-media-/-technical-guidelines/technical-guidelines/flash-coding-gui http://www.adoperationsonline.com/



http://www.ultimatesitepromotion.com/free-dictionary-online-marketing-terms.ಹ್ತ್ಮ್

\http://www.adoperationsonline.com/

http://www.google.com/support/dfp_premium/bin/topic.py?hl=en&topic=28142

Advertising & Media Kit 2010

AdOperationsOnline.com Advertising & Media Kit 2010 www.AdOperationsOnline.com ads@adoperationsonline.com
Site Stats
Specials
Demographics
Rate Card
Formats, Sizes, Placements
Terms & Conditions
If your target audience is made of Advertising and Marketing professionals, you will not find a better value for your online advertising budget! Launched in early 2008, AdOperationsOnline.com has quickly established itself as a unique meeting point for publishers, ad operations executives and providers of services in the online advertising arena. AdOperationsOnline.com distributes its content through several professional syndication channels, and has been cited or mentioned in many reputable information sources - such as Wikipedia, BusinessWeek, and CNBC. We can reach decision-makers like no other similar site, as we have strategically build a highly-targeted audience for AdOperationsOnline.com - the perfect fit if you wish to advertise services /products in the following areas:
• Ad networks & platforms;
• Ad optimization services;
• Ad serving;
• Ad operations & trafficking;
• Online Marketing;
• Mobile Advertising;
• Advertising & Marketing Events;
• Advertising & Media Agencies.
AdOperationsOnline.com Advertising & Media Kit 2010 www.AdOperationsOnline.com ads@adoperationsonline.com
Site Stats
Traffic % highlights per country / territory
- U.S. 59%
- UK&IE 15%
- Americas 63%
- Europe 24%
Source: Google Analytics Apr 10 – May 10
New Visits % 18% more new visits than the industry benchmark (Advertising & Marketing sites) – more eyes to see your ads! Source: Google Analytics Apr 10 – May 10
Unique Visitors
over 34,000 / month
Monthly Growth Rate
11% (pageviews and visitors over the last 6 months)
Your Brand On...
18,000 indexed pages and growing (December 2009) 30,000 indexed pages projected by end of 2010
AdOperationsOnline.com Advertising & Media Kit 2010 www.AdOperationsOnline.com ads@adoperationsonline.com
Demographics
Our Typical Visitor:
- comes from a search engine (76%); - is employed fulltime (88%); - works in Internet, Advertising or Media industry (83%); - has a Bachelor’s Degree or higher (62%); - lives in a household with a yearly income of $ 80k -100k (59%); - spends more than 40 hours online (92%); - uses a broadband Internet connection (82%). Source: Google Analytics Apr 10 – May 10, in-house survey.
Gender Split
73% males – 27% females Source: in-house survey
How Does This Translate for You? AdOperationsOnline.com has a highly specialized, niche audience, that may be otherwise very difficult and expensive to advertise against: your message can reach influential professionals in the Online Advertising & Media industries, the very decision-makers you’re looking for.
If you would like to advertise a service or product in a category we usually talk about on AdOperationsOnline.com (think ad networks, ad optimization, ad serving and everything related to Ad Operations and Online Marketing), we strongly recommend that you consider our exclusive sponsorship opportunities with SEO and branding benefits –that’s the one sure way to attract and maintain the attention your ads require, and generate leads and sales.
AdOperationsOnline.com Advertising & Media Kit 2010 www.AdOperationsOnline.com ads@adoperationsonline.com
Formats, Sizes, Placements
Ad Formats
- text ads; - image ads; - rich media ads; - redirects; - Flash ads, including video ads. At this moment, we do not employ interstitials, pop-ups and pop-unders. However, if you require that we run a campaign of this type, please contact us for details with regard to implementation.
Ad Sizes
We currently feature ads in the following sizes: - leaderboard (728x90); - MPU (300x250); - large rectangle (336x280); - skyscraper (120x600); - wide skyscraper (160x600); - buttons (150x150, custom). We can accommodate further sizes if you wish: banner (468x60), rectangles, various squares.
Placements
Across all pages: - leadeboard – top, center; - MPU – top, right; - skyscraper / vertical banner – middle, right; - buttons – immediately below fold, center and right Across all article pages: - large rectangle (336x280) or MPU (300x250), in addition to the ad slots mentioned above; Please see the following images in order to understand exactly where the ad slots are positioned within the site.
AdOperationsOnline.com Advertising & Media Kit 2010 www.AdOperationsOnline.com ads@adoperationsonline.com
Specials
We have recently introduced packages of exclusive sponsorships with SEO and branding benefits on AdOperationsOnline.com, allowing you to exclusively book one or more ad slots on medium (1 – 3 months) or long-term basis (6 –12 months). Online Sponsorships = the linking of a brand with related content or context for the purpose of creating brand awareness and strengthening brand appeal in a form that is clearly distinguishable from a standardized ad units that are non-exclusive.
How Effective Are Online Sponsorships?
When you sit down to decide whether you should opt for casually advertising on a web site or enter a long-term partnership via sponsorship, have in mind that a recent Performance Research study indicated that sponsorships are: - perceived as Trustworthy (28% sponsorships vs. 15% ads); - perceived as Credible (28% sponsorships vs. 16% ads); - In tune with visitors interests (32% to 17%); -More likely to result in a purchaseof a sponsor's product or service (41% to 23%).
What Do I Get? We know how important it is for advertisers of all sizes to put the right message in front of the right audience – and keep it there! We treat our sponsors as long-term partners and offer them much more than merely taking over an ad slot for a period of time.
- exclusive use of a specific ad slot, including rotation and optimization of as many ad creatives you would like to use; - creation of a category for your company (or product) in our site, where we will publish your press releases and any other materials you wish to showcase and promote; - active links to your site from all articles about your company or product –these are indexable links and will not carry the dreaded “nofollow” attribute; - consistent cross-promotion across all our social media channels: +12,200 Twitter followers (@adoperations), +1,700 LinkedIn group members, +430 fans of our page on Facebook. If you already have a category created on our site, we will go through each and every post to make sure we enable and update all your links to indexable ones.
AdOperationsOnline.com Advertising & Media Kit 2010 www.AdOperationsOnline.com ads@adoperationsonline.com
Rate Card
Display Advertising – CPM buys and Sponsorship offers CPM Sponsorship with SEO & Branding
Ad slot
1 month , 3 months , 6 months , 12 months

Leaderboard, top – site run
$20, $375, $975, $1,950, $3,900
MPU or large rectangle, above fold – embedded in all articles
$20, $375 , $975, $1,950, $3,900
MPU, at fold – site run
$15, $175, $450, $900, $1,800
Skyscraper or vertical banner, below fold, site run
$10, $115, $300, $600, $1200
Buttons, slightly below fold, site run
N/A
$80 - $150 / month*

Note:

We have a monthly growth rate of 11%, which means that booking sponsorships for a longer period of time will bring you significantly more value for your money. A simple calculation shows us that, if in Month 1 we serve 10,000 ad impressions for you, by the end of Month 3 we would serve 33,100 impressions, by the end of Month 6 they would sum up to 65,156 and by the end of Month 12 we would serve 201,810 impression in total. Simply put:
- book a 3 months sponsorship – save 10.3%
- book a 6 months sponsorship – save 28.6%
- book a 12 months sponsorship – save 78.2%
*Button ads can be booked directly from http://buysellads.com/buy/detail/15709. Buttons are a standard 125px x 125px size, and are priced $150 / month (single ad / button slot), $100 / month (2 rotating ads / button slot), or $80 / month (4 rotating ads / button slot).
AdOperationsOnline.com Advertising & Media Kit 2010 www.AdOperationsOnline.com ads@adoperationsonline.com
Terms & Conditions
Stats, Figures, Reports
We are using Doubleclick DFP to serve your ads, and we recommend that you provide us an email where we can give you access to see your exact delivery stats. Since we provide direct access into our ad server and not merely sending out Excel reports, we shall not accept any conciliation with your own server in case there are discrepancies.
Payment Terms
All payments shall be made within the first week of the campaign start, failure to do so will result in campaign being paused until payment is made. Payments can be made via Electronic Funds Transfer, PayPal or cheque (however, campaigns would not start before the cheque cleares).
Creatives & Materials
All creatives must be received at least 5 days before the campaign start date, to allow for testing and possible troubleshooting if needed. If creatives are not received in time, the campaign start and end date should be considered automatically extended by the number of delayed days. All creatives are subject to acceptance in terms of the advertised subject, look & feel, quality.
Questions? We’ll be happy to receive your question, feedback and comments – we’ll reply within 2 business days.
Send your emails to ads@operationsonline.com, or connect with us on:

Some Search Engines

http://www.google.co.in/
http://in.search.yahoo.com/web?fr=yfp-t-844
http://www.wolframalpha.com/index.html
http://www.ask.com/
http://www.search.com/
http://www.live.com/?scope=web&mkt=en-IN&FORM=QBRE
http://www.cuil.com/
http://www.aol.com/

http://www.baraha.com/kannada/

http://babelfish.yahoo.com/translate_txt
http://www.thefreedictionary.com/

Online Media Marketing

http://www.platform-a.com/ad-specs/rich-media/standard-rich-media-/-technical-guidelines/technical-guidelines/flash-coding-gui

http://adwords.google.com/support/bin/topic.py?topic=29&ctx=ರ್ಹ್ಸ್ಮೊದುಲೇ

https://www.google.com/admanager/login/en_US/features.html#creatives

http://www.liesdamnedlies.com/online_advertising_business_101.html

http://tools.devshed.com/c/a/Website-Advertising/Benefits-of-Online-Advertising/

http://www.adoperationsonline.com/

Online Media Marketing : Some of the useful links

http://www.platform-a.com/ad-specs/rich-media/standard-rich-media-/-technical-guidelines/technical-guidelines/flash-coding-gui
http://www.adoperationsonline.com/
http://www.ultimatesitepromotion.com/free-dictionary-online-marketing-terms.htm

PUBLISHER

1. What is IAB?

A.      Internet Advertisers Bureau

B.      Internet Advertising Broadband

C.      Internet Advertising Bureau

D.      None of the above

2. The ads for a News Letter campaign appear on:

A.      The client website

B.      In the news letter

C.      Both client website and news letter

E.       All of the Above

3. Demographic targeting is:

F.       Targeting people based on age group, gender etc

A.      Targeting people based on user behavior

B.      Targeting people based on cookies and the conversion records

C.      None of the above

4. Yield Management is:

A.      Managing invoices and payments and making sure those clients want to do business with the publisher.

G.     Maximizing ad revenue.  Making sure that the publishers are making the most money possible while fulfilling all ad delivery priorities.

B.      Managing RFPs, and available inventory and Proposals during the sales process.

C.      A and B

5. Which of the statement is TRUE with respect to RFP?

A.      Request for proposal. Advertiser sends RFP to Publisher by requesting to run an ad

B.      Request for publisher. A request made by the public to publisher

C.      None of the above

H.      Request for Proposal. Publisher sends an RFP to Advertiser or Agency.

6. What is forecasting?

I.        A process of investigating how many impressions are available for a future date on a specific targeting area of a website.

A.      Process of identifying the proper website and section for better ROI.

B.      Process of investigating how many clicks are available on a future date on a specific targeting area

C.      Both A and C

7. Which of the statement is TRUE with respect to IO?

A.      Insulting order: An order which is violating instruction from the advertiser. Trafficker will deactivate this campaign.

B.      Insertion Order. Trafficking instruction spreadsheet for Advertiser and has the data of campaign date, creative size, Placement purchased, price, impression and targeting. Advertiser/agency need to signoff.

J.        Insertion Order. Trafficking instruction spreadsheet for Publisher and has the data of campaign date, creative size, Placement purchased, price, impression and targeting. Advertiser/agency need to signoff.

C.      None of the above

8. What is a RATECARD?

A.      Electronic card which outlines the rate of the website and other installation charges

B.      A type of credit card very popular in US and Canada and used by Publishers

K.      Document detailing prices for various ad placement options.

C.      Both B and D

9. A campaign can be optimized by;

A.      Applying frequency capping

B.      Adding/removing site, sections, zones and other targeting

C.      Swapping the revised creative

L.       All of the above

10. When we traffic an ad in ADNETWORK and trafficker will not specify the targeting restriction

A.      Ad will not run on any of the sites

M.    Ad will start running on all the sites of the Network

B.      Ad will only run for the 1^st hour

C.      None of the above

Please provide 2-3 LINE explanation for the following questions (Each question – 2 MARKS)

1.       Explain Inventory Management Process

Sales team process Managing the ad inventory available for sale.  Responding to proposals and letting the sales team what’s available for sale. Also forecasting the available inventory on the specific website for future dates.

2.       Explain Over delivery and Under delivery. What are the optimization you will do for each case?

Over Delivery – If the impression delivered by the ad server is exceeding the per day goal of the overall inventory booked. Campaign is speeding. Optimization – To control the delivery we can set frequency cap, hard stop, add targeting,  remove sites/zone etc and apply key-value, extended the rundates etc

Under Delivery - If the impression delivered by the ad server is below the per day goal of the overall inventory booked. Camping is running slow. Optimization – To increase the ad delivery – we can ad more sites/zones, swap the creative, remove targeting, remove frequency capping.

3.       Sony wants to advertise on Digital camera. What are some of the benefits and risks running this ad campaign on all available sites in the world?

Benefits: - You can reach to large number of audience across the world. Branding and awareness. Reach to various kinds of people with various interests

MORE IMPRESSIONS, CLICKS and CTR

Risk: Cost of running the campaign is more. Product is not targeting to appropriate audience. Less  rate of conversion. Wastage of impressions and click cost. We need to target to specific users to get more ROI

4.       Maruthi wants to run an ad campaign for its new SWIFT car. Suggest some website to the advertiser so that they can get maximum reach and ROI. Also explain why you are selecting those sites.

Auto related site – Reach to concentrated audience so that conversion rate is more.

Example :

CARS.com (Site dedicated to cars and accessories – Used, New etc) – Carwale.com, cardomain, Autosite.com,

Yahoo/MSN – Popular site in the world and wide range of audience.

5.       List 4 Publisher adserving tools?

DFP – DART For Publisher (DoubleClick) , Accipiter , Yield Manger ,YAHOO APT ,HELIOUS