tag:blogger.com,1999:blog-19710921905621998572024-03-13T08:48:45.302+05:30Online Advertising Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.comBlogger53125tag:blogger.com,1999:blog-1971092190562199857.post-16768876334732170562014-02-09T01:29:00.001+05:302014-02-09T01:30:06.542+05:30HOW REAL TIME BIDDING, DSPS, SSPS, AND AD EXCHANGES WORK <div dir="ltr" style="text-align: left;" trbidi="on">
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Let’s say you’re online one day and decide to do a little shoe shopping. You navigate to your favorite store, check out a pair of boots, add something to your cart and just as you’re about to checkout, the phone rings and you get distracted. By the time you’re done talking to your friend, it’s late and you decide to buy the shoes later.</div>
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Then, the next day, you check to see who won the big game last night and you notice an ad from the shoe store you were on last night. Not only is it an ad for the store, but the exact pair of boots you were looking at are in the ad! Weird. You decide to check your email and see that your mom sent you a link to a news article. You go to read the article and staring you in the face on the page is another ad for the same pair of boots, this time tempting you with a 10% discount!</div>
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How did the ads know you were shopping for shoes last night, and how did they wind up on all those different sites? The answer is, probably through an ad exchange.</div>
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Ad Exchanges have been around for a few years, but have exploded in importance in the last year. Along with Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs), Ad Exchanges are dramatically changing the way digital media is bought and sold. If you are a digital marketer or publisher, it is a very exciting time to be working in the industry.</div>
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What makes these companies so innovative is how they allow buyers and sellers to value inventory on an impression by impression basis and in real-time. That’s right, real time. That means that when you clicked on your mom’s link to the news article and your browser requested an ad from the news site, the publisher put that ad up for auction on an exchange, marketers bid on that impression, and it was served to your browser in about 50 milliseconds, so fast it was indistinguishable from the time it took any other image on the page to render. Welcome to the world of real-time bidding, or RTB, where marketers value each impression <em>as it is created</em> and the Ad Exchange is where it all happens.</div>
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<span style="font-size: xx-small;">source: http://www.adopsinsider.com/</span></div>
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Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com7tag:blogger.com,1999:blog-1971092190562199857.post-69866461123044171522014-01-24T01:24:00.002+05:302014-01-24T01:25:16.979+05:30New insights into Real Time Bidding<div dir="ltr" style="text-align: left;" trbidi="on">
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<strong>THE PROBLEM</strong></h2>
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Traditional online display advertising is inefficient.</div>
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For Advertisers, the cpm model of buying impressions in bulk is lacking because you are purchasing impressions for the same price per unit, even though each one has a different value to your campaign.</div>
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For Publishers, traditional display is inefficient because up to 70 % of their inventory is left unsold or sold for next to nothing. Further, for many small publishers, also known as ‘long tail sites’, there isn’t a sales team which can properly sell their quality, targeted inventory, leaving them wanting more from display.</div>
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As you can see, display advertising needs a shakeup to provide more value to both advertisers and publishers.</div>
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<strong>THE SOLUTION: REAL-TIME BIDDING</strong></h2>
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RTB allows display inventory to be purchased by the individual impression through a bidding system that unfolds in the milliseconds before a webpage is loaded by a consumer. The targeting and cost efficiency opportunities presented by RTB are making it a revolutionary force in the online advertising landscape.</div>
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<strong>HOW DOES RTB WORK?</strong></h2>
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There are 3 prominent players in the RTB landscape:</div>
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<strong>The Demand Side Platform</strong></h3>
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The Demand Side Platform (DSP) is a tool that automates the purchasing of online advertising on behalf of advertisers. Advertisers use DSPs to set the buying parameters of their campaigns and to monitor campaign performance.</div>
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<strong>The Publisher</strong></h3>
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The publisher provides the inventory. Originally, real-time bidding was only used on unsold remnant inventory, however it is being increasingly used on premium inventory due to advertiser demand and the higher revenues it is yielding for publishers. Some publishers may use Supply Side Platforms, or SSPs, to help better manage and sell their inventory.</div>
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<strong>The Ad Exchange</strong></h3>
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Ad Exchanges are often compared to stock exchanges, however an ad exchange is really a software tool that connects advertisers and publishers, facilitating the purchase of display inventory in real-time through auctions that take place in the milliseconds before a page loads. It is through these auctions that publishers are able to maximize the price for their inventory, while advertisers are able to purchase individual impressions at prices that reflect each impression’s value to the campaign.</div>
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<strong>The Real Time Bidding Process</strong></h3>
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At its most basic form, the RTB process unfolds like this:</div>
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<li>The publisher provides its inventory to an Ad Exchange, who is responsible for holding an auction, during which the DSPs, on behalf of the advertisers, will place a bid on each impression.</li>
<li>The value of the bid is based on the value of that impression, as determined by the advertiser’s parameters with the DSP. The bidding process ensures that each impression is sold at the maximum price, as dictated by real time market demand.</li>
<li>Once the bidding is completed, the winner is chosen and the ad is served on the publisher’s website.</li>
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<strong>WHAT ARE THE BENEFITS OF RTB?</strong></h2>
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<strong>What are the benefits for agencies?</strong></h3>
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<li>Increased control over campaign performance</li>
<li>Increased spending efficiencies</li>
<li>Better results delivered for clients</li>
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<strong>What are the benefits for advertisers?</strong></h3>
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<li>Enhanced consumer targeting capabilities</li>
<li>More cost effective reach and frequency</li>
<li>Near elimination of wasted impressions and ad dollars</li>
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<strong>What are the benefits for publishers?</strong></h3>
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<li>Delivers higher revenues on inventory through opening that inventory to a buying market designed to maximize the value of each individual impression.</li>
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As you can see, real time bidding presents some amazing benefits for both buyers and sellers of online display advertising – are you taking advantage?</div>
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Get a better handle on how real time bidding works and who is involved by browsing these key terms below.</div>
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<strong><em>Real-time bidding (real time advertising):</em></strong> a method of buying online display advertising in which publishers release impressions to be purchased individually, in an auction environment.</div>
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<strong><em>Ad networks:</em></strong> an entity that connects buyers and sellers of online advertising impressions. These companies can facilitate the purchasing of real time ad inventory.</div>
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<strong><em>Demand side platform (dsp):</em></strong> these entities allow advertisers to manage their purchasing of online display advertising in real-time. DSPs purchase advertising for the advertisers through ad networks and exchanges. DSP functionality varies, and includes things like allowing advertisers to manage their bid amounts, performance metrics and consumer targeting.</div>
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<strong><em>Online display advertising (online banner ads):</em></strong> online advertising that appears on top of or alongside the content of a webpage. This type of advertising utilizes banners which come in the standard sizes of 300×250, 728×90 and 160×600.</div>
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<strong><em>Targeted advertising:</em></strong> a form of advertising in which ads are delivered to consumers based on demographics and geography, as well as other factors like interests and purchasing behaviour. Real time bidding has enabled online display advertising to become more targeted through the use of first and third party data.</div>
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<strong><em>Online contextual advertising:</em></strong> online advertising which is selected to appear on a particular webpage because it is a match for the content of the page.</div>
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<strong><em>Behavioral</em><em> marketing (behavioural targeting):</em></strong> this term refers to several ways in which online advertising campaigns are made more effective by taking into consideration the actions of the consumer. Data needs to be collected to facilitate this process, and what is collected will vary based on the desires of the advertisers.</div>
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<strong><em>Supply Side Platform (SSP):</em></strong> an entity that works with publishers and advertisers to release impressions into the real time bidding ecosystem to be purchased by DSPs or other agents.</div>
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<strong><em>Second Price Auction:</em></strong> an auction format in which the bidder who offers to pay the highest price pays only the price of the second highest bidder. This system is used in most RTB ecosystems.</div>
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<strong><em>Cookie Caching:</em></strong> collecting the cookies of visitors to a webpage for the purpose of making more informed buying decisions about that consumer’s impression.</div>
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<strong><em>Retargeting:</em></strong> the process of adjusting your online advertising creative, as well as purchasing strategy, based on the actions of consumers. The simplest example is spending more for the impressions of consumers who have not completed an order form on your website, as well as showing them a more influential creative.</div>
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<strong><em>Tagging a Page:</em></strong> the process of adding a piece of code (referred to as a ‘pixel’) to a webpage (usually the landing page and key pages for a campaign) which collect data on the visitors to those pages. This data is then used to make more informed buying decisions later on.</div>
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<strong><em>Ad Server:</em></strong> a technology used to store online display ads, then subsequently deliver them to a consumer on a website. This company’s purpose is to maximize revenue for the publisher and/or advertiser, as well as manage campaigns.</div>
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<strong><em>Brand Safety Technology:</em></strong> this technology is used to classify the content of webpages and to allow advertisers to avoid running their campaigns on pages which carry content they deem to be ‘negative’ for their brand.</div>
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<strong><em>Prospecting:</em></strong> the process through which an RTB campaign is implemented so that promising consumers are sought out so that they can be retargeted throughout the campaign.</div>
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<span style="font-size: xx-small;">Source from http://acuityads.com/</span></div>
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Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-87396794788953062572013-09-04T02:18:00.002+05:302013-09-04T02:20:37.336+05:30Microsoft to buy Nokia's handset<div dir="ltr" style="text-align: left;" trbidi="on">
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Nokia will grant Microsoft a 10-year non-exclusive licence to its patents and will itself focus on network infrastructure and services, which it called "the best path forward for Nokia and its shareholders."</div>
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The company also announced the immediate departure of chief executive Stephen Elop. He will be replaced in the interim by Risto Siilasmaa, Nokia's chairman of the board.</div>
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Nokia was long the global leader in making mobile phones but has been overtaken by rivals Samsung and Apple as it struggled to establish winning business models and mobile devices.</div>
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The transaction announced on Tuesday is expected to be completed in the first quarter of 2014, pending approval by Nokia shareholders and regulatory authorities.</div>
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Some 32,000 Nokia employees are expected to transfer to Microsoft, including approximately 4,700 people in Finland, the company said.</div>
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The operations affected by the transfer generated approximately 14.9 billion euros in 2012, or almost 50 percent of Nokia's net sales, the company said.</div>
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Of the total purchase price of 5.44 billion euros, 3.79 billion relates to the purchase of Nokia's Devices & Services business, and 1.65 billion relates to the mutual patent agreement and future option.</div>
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Last month, Nokia finalised the purchase of German engineering giant Siemens' 50 percent stake in Nokia Siemens Networks for 1.7 billion euros.</div>
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NSN, which is specialised in high-speed mobile broadband, was set up as a joint venture between the two companies in 2007, a partnership that expired in April. The unit has posted stronger earnings than Nokia's mobile phone business.</div>
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NSN posted a net profit of 8.0 million euros in the second quarter of this year, compared to Nokia's net loss of 227 million euros in the same period.</div>
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<span style="font-size: xx-small;">source : in.msn.com </span></div>
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Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-67395684371515803362013-08-31T13:52:00.003+05:302013-08-31T13:53:35.043+05:30India’s Faltering Economy Could Get Worse and worse day by day<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOMFKGVWjgNbYRf3u04ctfzJu90HqCA_tzecEmo6iSx6SDpkhrDJzH7RQw3gj-LXKa070Li-O5R23CsdIDIZkhnY3vN0qfDgSDwnIbUMCkNcpzGm0oUk_DmBu2pXJvdaERs6WhLg2-O_c/s1600/23-Rupee-IndiaInk-blog480.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOMFKGVWjgNbYRf3u04ctfzJu90HqCA_tzecEmo6iSx6SDpkhrDJzH7RQw3gj-LXKa070Li-O5R23CsdIDIZkhnY3vN0qfDgSDwnIbUMCkNcpzGm0oUk_DmBu2pXJvdaERs6WhLg2-O_c/s1600/23-Rupee-IndiaInk-blog480.jpg" /></a></div>
<h1 style="margin-bottom: 3.0pt; margin-left: 0in; margin-right: 0in; margin-top: 4.5pt; mso-line-height-alt: 13.0pt;">
<em style="line-height: 18pt;"><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Few economic experts in recent
months have been as critical of India’s fiscal policy and governance and as
bearish about the country’s economic future if reform does not happen as</span></em><span class="apple-converted-space" style="line-height: 18pt;"><i><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;"> </span></i></span><strong style="line-height: 18pt;"><i><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Rajeev Malik</span></i></strong><em style="line-height: 18pt;"><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">, senior
economist with CLSA Asia-Pacific Markets, an independent research and brokerage
firm.</span></em></h1>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Several recent indicators suggest
that his bearishness is not misplaced. In November, Mr. Malik warned<span class="apple-converted-space"> </span>that India’s currency could fall to 57
rupees to the United States dollar (at the time it was trading at about 52 rupees
to the dollar). On Friday afternoon, the rupee was trading dangerously close,
at 68.2 to the dollar. In December, he cut India’s economic growth forecast for
the fiscal year that began April 1 to 6.3 percent, a forecast that has just
recently been echoed by other economists.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 11.25pt;">
<span class="credit"><span style="color: #909090; font-family: "Arial","sans-serif"; font-size: 7.5pt;">Courtesy of CLSA Asia-Pacific Markets</span></span><span class="caption"><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 8.5pt;">Rajeev Malik, senior economist at CLSA Asia-Pacific Markets.</span></span><span style="color: #333333; font-family: "Georgia","serif"; font-size: 7.5pt;"><o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<em><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">In an interview with India Ink,
Mr. Malik discussed Wednesday’s petrol price increase, what the government
should do next and what role he thinks Sonia Gandhi, president of the
Congress Party, plays in stifling economic reform in the country.</span></em><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;"><o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Q: What are the options available
to the central government and the Reserve Bank of India to slow the rupee’s
free fall?<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">A: The ball is very much in the
government’s court and with Sonia Gandhi. The R.B.I. is doing whatever it can,
and is taking a sensible approach. The last thing it should do is effect a
particular level [for the currency] and<span class="apple-converted-space"> </span>then
defend it at the cost of losing a large amount of foreign reserves. There could
be greater pressure in the future on the currency from heightened global
aversion, so it would be suicidal to squander reserves.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">In all of this, the R.B.I. cannot
be the savior. No central bank can be the savior. The Indian government creates
the mess and the R.B.I. is the vacuum cleaner, but even a vacuum cleaner can’t
do a good job in a garbage dump.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">The first thing the government
needs to do is wake up and acknowledge there is a problem. Just saying that
there are external problems, when almost all of India’s problems are home
grown, is not enough. The external issues amplify the domestic imbalances but
government’s policies in recent years have significantly worsened those
imbalances.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">There are many Band-Aid fixes that
can be done, but relevant long-lasting benefits require significant hikes in
fuel prices to cut subsidies, getting the fiscal and current account deficits
under control, improving the local investment climate, squeezing out inflation,
attracting foreign direct investment and moving forward with reforms.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Growth is going to be trapped
around the 6 percent mark and downside could still be there – it could clearly
be lower if nothing is done by the government.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">There are no painless options. The
can has been kicked down the road so often and for so long, there will be
unpopular moves but they have to be undertaken.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Q: Is Wednesday’s steep petrol
price increase a sign the government has finally woken up and is ready to make
the reforms needed?<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">A: It is a start, but it only
shows a government trying to marginally make up the distance it has
fallen behind. It is still wedded to doing the least possible needed to avoid a
major systematic problem rather than being pragmatic enough to undertake
reforms so that India can do much better. It is merely doing enough for the
economy to survive, not thrive.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Q: What’s the next move the
government should make after the fuel price increase?<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">A: We have to see significant
increases in diesel and cooking gas prices. The prices of other things, like
electricity and coal, have to be closer to market-clearing levels.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">The government needs to jump-start
investment and create a more enabling environment for growth.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">What makes the Indian situation so
very unique is that it is not as if the problems are not known or the
solutions; it is the implementation that doesn’t happen because of political
myopia.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">The current dual political
structure doesn’t work. It is ironic that the world’s largest democracy has a
selected, not popularly elected, prime minister. The people who do understand
economics don’t have the political strength to make decisions. Those who have
political power either don’t understand economics or are too fixated on
populism.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Q: What does a weak rupee actually
mean? If it doesn’t have a big impact on most Indian citizens, why should
politicians address it?<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">A: A weak rupee is a symptom of
the underlying problem, it is not the problem; it is the messenger rather than
the message. It is the outcome of chronically high inflation, policy
incoherence and self-inflicted injuries.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Consumer price inflation is over
10 percent, the rupee is in free fall, growth has been crippled and reforms
have become a figment of people’s imagination.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">The<span class="apple-converted-space"> </span><a href="http://www.bloomberg.com/quote/USDINR:CUR"><span style="color: #666699;">rupee
has weakened</span></a><span class="apple-converted-space"> </span>more
since the end of July 2011 than it did during the 1991 devaluation. The
significant depreciation now will have a much smaller positive impact than in
1991 because it is not accompanied by a reform agenda. In 1991, the Indian
government didn’t have a choice; the International Monetary Fund forced it to
put in path-breaking reforms.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Q: What is our worst-case scenario?
How low could the rupee go?<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">A: We don’t know. No one can
really forecast currencies very accurately, in the near term and given global
uncertainty.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">The rupee could easily fall
between 57 and 60 to the dollar depending on how the European Union situation
plays out. We just have to see what the government ends up doing.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Q: You must speak with government
and political advisers. Do you get the sense the central government appreciates
the necessity of doing something now?<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">A: There seems to be a disconnect.
The people who understand the gravity of the situation and know what needs to
be done don’t have the political capital to push through things. A lot of the
relevant people get it; one doesn’t need to be a whiz kid in economics to
appreciate what India is going through.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">Q: You mentioned Sonia Gandhi
earlier – is she the major roadblock standing in the way of the economic
reforms that need to happen?<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">A: It is understandable that she
has a political agenda. But strong and well-balanced economic growth will offer
more, not less, opportunities for her well-intentioned redistributive agenda.
Not undertaking reforms that will boost growth needed to meet the rising
aspirations is a one-way path for the government to be out of a job.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">I don’t think people are opposed
to helping the poor. But the popularity of handouts needs to change. Growth is
the best answer to poverty.<o:p></o:p></span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.5pt;">We require political will to do
something. The more the government waits, the stronger and more unpopular these
corrective measures will have to be.</span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-size: xx-small;"><span style="color: #333333; font-family: Georgia, serif;">Source : </span><a href="http://india.blogs.nytimes.com/" style="background-color: transparent;">http://india.blogs.nytimes.com</a></span></div>
</div>
Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com1tag:blogger.com,1999:blog-1971092190562199857.post-82590089754267545862013-08-31T12:46:00.000+05:302013-08-31T12:47:14.717+05:30Reason for Indian Rupee Depreciation<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
Why is the Indian Rupee Depreciating?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The Indian Rupee has depreciated to an all time low with
respect to the US Dollar. On 28th August 2013, the Indian rupee had gone down
to 68.825 against the Dollar but the situation was somewhat revived by the
Reserve Bank of India that decided to open a special window for helping state
owned oil companies – Indian Oil Corp Ltd., Bharat Petroleum Corp and Hindustan
Petroleum Corp.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The beneficiaries will be able to buy dollars through this
window till further notice is provided. These companies, together, require
about 8.5 billion dollars every month to import oil and it is expected that
this will help them meet the requirements. This has had an immediate effect as
is evident from the fact that the INR has started at 67 against the USD at the
early proceedings in the Interbank Foreign Exchange Market. The question,
however, is why this is happening. There are several reasons that can be
enumerated in such a scenario:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Basic law of economics</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As per the rudimentary laws of economics if the demand for
USD in India exceeds its supply then its worth will go up and that of the INR
will come down in that respect. It may be that importers are the major entities
who are in need of the dollar for making their payments. Another possibility
here could be that the Foreign Institutional Investors are withdrawing their
investments in the country and taking them elsewhere.</div>
<div class="MsoNormal">
This can create a shortfall in supply of the dollar in India.
In fact, of late, the FIIs have been heading to greener pastures like Singapore
owing to the greater operational efficiency and lesser bureaucratic problems
that have unsettled the Indian business fraternity and hampered its overall
economic growth.</div>
<div class="MsoNormal">
This situation can only be addressed by exporters who can
bring in dollars in the system. If somehow the FIIs can be wooed back, then
this imbalance can also be addressed to a certain extent.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Price of crude oil</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The worth of crude oil has been a major bane for India since
it has to bring in the majority of its requirement from outside the country.
The demand for oil in India has been going up every year and this has led to
the present situation. All over the world, the price of oil is given in
dollars. This implies that as and when the demand for oil increases in India or
there is an increase in oil prices in the global market, there also arises a
need for more dollars to pay the suppliers. This also results in a situation
where the worth of the INR decreases significantly in comparison to the dollar.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Performance of dollar with respect to other currencies</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The central banks across Japan and countries in the Eurozone
have been bringing out a lot of money and this has meant that both Yen and Euro
have lost their value. Compared to this the US Federal Reserve is giving hints
that it will end the fiscal stimulus so that the dollar becomes stronger with
respect to other currencies such as the Indian Rupee at least for the time
being. Till now in 2013, the US dollar index has become stronger by 1.91%.</div>
<div class="MsoNormal">
In an interview with the Economic Times, the CO-CIO of Birla
SunLife Mutual Fund, Mahesh Patil has stated that the increase in worth of USD
is the major reason behind the depreciation of the INR. The Federal Reserve’s
decision to reduce its Quantitative Easing has also contributed to the present
situation as every asset class has been affected by the decision.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Volatility in the equity market</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The equity markets in India have been volatile for a certain
period of time. This has put the FIIs into a dilemma as to whether they should
be investing in India or not. In recent times their investments have touched an
unprecedented level and so if they pull out then the inflow will go down as
well.</div>
<div class="MsoNormal">
As per a report in Business Today, the international
investors in India have withdrawn to the tune of INR 44,162 crore during June
2013 and this is a record amount. This has also created a current account
deficit (CAD) that is only increasing, thus contributing significantly to the
depreciation of the INR.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Effects of equity market problems on investors</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Now if the INR becomes weak then it will affect the
investors who are putting their money in India. For the first time ever since
2012 the FIIs have been reduced to net sellers of debt based securities. The
main reason behind this is the present state of the INR. The expenses incurred
in hedging the unpredictable INR are reducing the yield differential that is
the main area of profit for these investors.</div>
<div class="MsoNormal">
India, in fact, is not the only emerging market where the
currency has taken a hit. The situation is similar in countries like Indonesia,
Brazil and Thailand. The bond markets in several countries like India are also
taking a hit as the FIIs are withdrawing en masse. The exchange traded funds
are also being redeemed as the global business fraternity is looking to cut
down on risks.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Poor current account deficit</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One of the main reasons behind the Indian government’s
inability to arrest the fall of the national currency is the critical current
account deficit. In the 2012-13 fiscal India’s CAD was measured at 4.8 per cent
of the GDP. The government has been unable to come up with any new destinations
for exporting its products and this has also hampered the growth in this
sector. There are other crucial reasons here like the lack of one window for
clearance purposes and procedural delays. Even areas where India has
traditionally done well on this front have fared badly this time around.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Withdrawal of investors</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Recently ArcelorMittal and Posco decided to pull out from
their projects in India. Posco did not go ahead with a steel plant worth INR
30,000 crore that was supposed to be built in Karnataka and ArcelorMittal
withdrew from setting up a steel plant in Odisha that was supposed to cost
around 52,000 crore. There were lot of delays and problems related to acquiring
land for the project. In fact in 2012-13 the Indian companies have spent more
outside India compared to FIIs in India.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Downgrading of Indian stocks</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Goldman Sachs, one of the leading banks in the world, has
rated Indian stocks as being underweight. It has also asked investors to be
careful given the concerns surrounding the recovery of the growth of Indian
economy.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Condition of import bill</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
India’s import bill has been going up of late and most of
this can be attributed to gold. This has also hampered India’s efforts to
arrest the slide of the INR. Gold alone takes up more than 10 per cent of
India’s import bill – in April 2013, 141 tons of gold were imported and it went
up to 162 during May. The government took some measures that restricted gold
imports to 31 tons during June but once again in the first 25 days in July the
imports went up to 45 tons.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Contraction of Indian economy</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The various important sectors of Indian economy such as
manufacturing, mining and agriculture have seen poor growth in 2013 and this
has made them less appealing propositions for the investors. During June 2013,
the aggregate industrial production in India reduced by 2.2 per cent and in
July 2013 the RBI predicted that in the present fiscal there would be a growth
of 5.5% which was lesser than its previous prediction of 5.7%.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Future prospects of INR</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In spite of all that has been said above it will be foolish
to write off the INR completely and say it shall not rise from the mire.
Experts are saying that the government needs to take some short and medium term
steps that will help the economy get back on its feet yet again. It is only
through continued efforts that the Indian government will be able to retrieve
the situation. However, it will take a Herculean effort to help the INR get back
to the 55 mark.</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
<br />
<span style="font-size: xx-small;">Soucre : <a href="http://www.mapsofindia.com/">http://www.mapsofindia.com</a></span></div>
</div>
Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com4tag:blogger.com,1999:blog-1971092190562199857.post-36366466886508894122013-08-30T03:08:00.000+05:302013-08-30T03:09:05.985+05:30India's Rupee Keeps Falling and the Trade Deficit Keeps Widenin<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;">Drop in India's rupee since the start of the latest quarter:
-13.7%</span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;">It’s standard macro-economics: When a country’s currency
declines, its exporters should soon get a boost as the lower currency makes
their goods more competitive. By that rule, India should be enjoying an export
boom. Since the start of May, the currency has dropped 23 percent, making it
one of the world’s worst performers. Sure enough, exports did go up in July,
rising 11.6 percent year-on-year, the best increase in more than 12 months.</span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;">Consumers worldwide shouldn’t expect to see a surge in
Made-in-India products in the coming months, however. The July increase comes
after a period of weakness: India’s exports dropped 1.8 percent in the 2012-13
fiscal year. And while the currency has been steadily weakening for two years,
the decline of the rupee hasn’t helped narrow India’s current-account deficit.
Instead, the trade gap has just gotten bigger, hitting 9 percent of gross
domestic product in the first quarter. “The sustained and large depreciation of
the [rupee] since mid-2011 does not appear to have had any near-term impact on
the current-account deficit,” Mumbai-based Goldman Sachs economist Tushar
Poddar wrote in a report published on Aug. 26. Chances of a short-term rebound
driven by a weaker currency are “doubtful,” he added.</span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;">One culprit is rising prices inside India, with the consumer
price index jumping 9.6 percent in July. India’s high inflation undercuts the
competitiveness gains from depreciation, says Indranil Pan, chief economist at
Kotak Mahindra Bank in Mumbai. “Exports are unlikely to get any significant
boost,” he says. “Any benefit [from the weak rupee] will be offset by the fact
that there is a huge inflation problem in India, and the cost of manufacturing
is very high for local companies.” Rising costs of raw materials are making
business challenging for Rajesh Mehta, chairman of Rajesh Exports, a
Bangalore-based producer of gold and diamond jewelry. “There is no big benefit
for exporters,” he says. “A stronger and a stable currency is always better for
businesses.”</span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: Georgia, Times New Roman, serif;"><a href="http://www.businessweek.com/articles/2013-08-16/indias-rupee-slides-to-a-record-low">STORY: India’s
Rupee Slides to a Record Low</a><o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;">For Indian exports to boom, local exporters need trading
partners with healthy economies. There aren’t many of those around, making an
export-led recovery difficult, according to Raghuram Rajan, the chief economic
adviser who in September will take over as the country’s central bank governor.
“The whole world is in a slow-growth phase, and it is going to be hard to
increase market share in this environment,” Rajan told <i>Bloomberg
Businessweek</i> in a March interview. “It is harder than in normal
times.”</span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;">India’s structural problems also make it harder for local
exporters to cash in on the weak rupee. Although information technology
outsourcers such as Tata Consultancy Services (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=TCS:IN">TCS:IN</a>) and Infosys (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=INFY">INFY</a>) have
grown, thanks to low-cost workers in Bangalore and other Indian cities, the
country’s manufacturers have suffered from India’s sorry history of
underinvesting in ports, roads and other infrastructure. The “infrastructure
deficit,” says Moody’s Investors Services sovereign analyst Atsi Sheth, “lowers
growth potential and discourages foreign direct investment.” That’s one reason
India, unlike China and other Asian neighbors, is not a big exporter of
computers, consumer electronics, toys, or sporting goods.</span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;">There are grounds for optimism. The government is aware of
the structural problems and wants to make large investments to improve
infrastructure in a manufacturing “industrial corridor” between Delhi and
Mumbai. Higher costs in China, meanwhile, are leading some labor-intensive
manufacturers to look for alternatives in Asia, creating “a huge opportunity
for India,” says Said S. Gopalakrishnan, president of the Confederation of
Indian Industry. To take advantage of the opening, he says, India needs to
revise rules that make it difficult for large employers to hire and fire
workers. “Labor regulations must be placed back on the table for mass
manufacturing,” he says.</span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: Georgia, Times New Roman, serif;"><a href="http://www.manishkanoji.blogspot.com/">STORY: India's
Economic Woes Spread to Southeast Asia</a><o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Georgia, Times New Roman, serif;">With national elections due next year, though, such
politically charged reforms are unlikely. Instead, Prime Minister Manmohan
Singh and the ruling Congress Party are focusing on ways to win over voters in
the countryside. The government won a victory on Aug. 26 with the lower house
of Parliament approving a plan to provide subsidized grain to two-thirds of
India’s 1.2 billion people. That might help Congress stay in power next year,
but it also increases concerns that the government is backtracking on promises
to cut the budget deficit. Over the past five months, there have been “clear
signs of a reversal” in India’s austerity program, DBS warned in an Aug. 27
note, with second-quarter expenditures up more than 28 percent year on year,
compared to a budgeted 16.4 percent increase.</span></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: xx-small;"><o:p><span style="font-family: Georgia, Times New Roman, serif;">Source : </span></o:p><a href="http://www.businessweek.com/">http://www.businessweek.com</a></span></div>
</div>
Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-71554885163109873792013-08-30T01:59:00.000+05:302013-08-30T02:09:07.782+05:30Reason For Indian Rupee to Fall Against US Dollar<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="background-color: white; border: 0px; line-height: 22.265625px; margin-bottom: 1.5em; outline: 0px; padding: 0px; text-align: left;">
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">Indian
Rupee has depreciated almost 50% in last 2 years. Since quite a couple of days
it has been falling fanatically. I am all curious about a lot of thing in this
matter. I have a lot of question to be answered:</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;"><br /></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt; margin: 0in 0in 0.0001pt 0.25in; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">Who defines the currency rates</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt; margin: 0in 0in 0.0001pt 0.25in; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">Why is India Rupee Falling</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt; margin: 0in 0in 0.0001pt 0.25in; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">What is the impact of this depreciation to Indian economy and
common man</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt; margin: 0in 0in 0.0001pt 0.25in; text-indent: -0.25in;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;"><br /></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">There are
certain banks which are allowed to exchange different currencies of the world.
These banks define the rate of each currency based on simple economic
calculation “Demand and Supply”. Now if Demand of Dollar is more compared to
Indian Rupee then INR will depreciate and vice versa.</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">These are
the two factors that derive the Demand of a currency.</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;"><br /></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">1)
Economic situation of the country</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">2)
Export and Import Deficit</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;"><br /></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">But more
importantly speculation plays a major in deriving price.</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;"><br /></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">If we
take India as an example we import oil from different nations but the payment
is done in US Dollar. We can earn this dollar by either exporting goods
to different countries or by buying it from banks. If we have to buy the
dollars from bank then it will depreciate our Rupee value.</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;"><br /></span></div>
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 16.7pt;">
<span style="font-family: Verdana, sans-serif; font-size: 10.5pt;">Now the
most important question is what the impact of these currency fluctuations is in
our day to day life. Well Again the answer is all the things that are directly
dependent on Imports would become costlier and all the things that are
dependent on Exports would be Cheaper. Example Oil, Gold, Telephones etc will
become costlier and Services to US and textile industries would thrive from
this situation.</span><span style="font-family: 'Times New Roman', serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div style="font-size: 14px;">
<br /></div>
<div class="MsoNormal">
<span style="font-size: xx-small;">Source: http://www.trafficchallan.co.in</span></div>
</div>
</div>
Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-86109378404738633062013-08-11T09:22:00.004+05:302013-08-30T02:15:38.887+05:30@ Gangolli<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="separator" style="clear: both; text-align: center;">
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Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-44748939019022966642013-01-07T07:33:00.000+05:302013-01-07T07:33:11.156+05:30ಎಲ್ಲವೂ ಹೇಡಿತನದ ಪರಮಾವಧಿಯೇ!?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="entry" style="border: 0px; color: #444444; font-family: Arial, 'Trebuchet MS', sans-serif; font-size: 13px; line-height: 18px; margin: 0px; overflow: hidden; padding: 0px; vertical-align: baseline;">
<blockquote style="border: 0px; font-style: italic; margin: 0px; padding: 0px 3em; quotes: none; vertical-align: baseline;">
<div style="border: 0px; line-height: 20px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><br /></span><span style="background-color: white;">"</span><span style="background-color: white;">ಇಂದು ಹದಿನೈದು ನಿಮಿಷ ಪೊಲೀಸರು ಸುಮ್ಮನಿದ್ದರೆ ಹಿಂದೂಗಳನ್ನು ನಾಶ ಮಾಡಿಬಿಡುತ್ತೇವೆ ಎನ್ನುತ್ತಾನಲ್ಲ ಓವೈಸಿ, ಅವತ್ತು ಗಾಂಧೀಜಿ ಮೂವತ್ತು ಸೆಕೆಂಡು ಸುಮ್ಮನಿದ್ದುಬಿಟ್ಟಿದ್ದರೆ, ಹಿಂದೂಸ್ಥಾನದಲ್ಲಿ ಹೇಡಿ ಹಿಂದುಗಳು ಮಾತ್ರ ಉಳಿದಿರುತ್ತಿದ್ದರು"</span></div>
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<span style="background-color: white;">ಮಿತ್ರ ತನ್ವೀರ್ ಮಡಿಕೇರಿಯಲ್ಲೊಮ್ಮೆ ಕೇಳಿದ್ದರು, ’ಹಿಂದುಗಳು ಸಂಖ್ಯೆಯಲ್ಲಿ ಹೆಚ್ಚಿದ್ದೀರಿ. ಅಣ್ಣನಂತೆ ನೀವು. ಸ್ವಲ್ಪ ಕೈಗಳನ್ನು ಅಗಲಿಸಿ ಅಪ್ಪಿಕೊಳ್ಳುವ ಪ್ರೀತಿ ತೋರಿದರೆ ನಾವು ಓಡಿಬಂದು ಅಪ್ಪಿಕೊಂಡು ಬಿಡುತ್ತೇವೆ. ನೀವೇಕೆ ಅಷ್ಟು ವಿಶಾಲವಾಗಲಾರಿರಿ?’ ಎಂದು.<br />’ನಾವು ಬಾಹುಗಳನ್ನು ಅಗಲಿಸಿಕೊಂಡೇ ನಿಂತಿದ್ದೇವೆ. ಮೊದಲೆಲ್ಲ ಬಂದು ಬಂದು ತಬ್ಬಿಕೊಳ್ಳುತ್ತಿದ್ದ ನೀವೇ ಈಗ ದೂರ ನಿಲ್ಲಲು ಶುರು ಮಾಡಿದ್ದೀರಿ; ನಿಮ್ಮ ಸಂಖ್ಯೆ ದಿನೇದಿನೇ ಹೆಚ್ಚುತ್ತಿದೆಯಲ್ಲ, ಅದಕ್ಕೆ. ನಾವೇನೋ ಅಂದಿಗೂ ಇಂದಿಗೂ ಅಣ್ಣನ ಸ್ಥಾನದಲ್ಲೇ ಇದ್ದೇವೆ. ಆದರೆ ನೀವು ಮಾತ್ರ ತಮ್ಮನ ಸ್ಥಾನವನ್ನು ತೊರೆಯುತ್ತಿದ್ದೀರಿ. ನಮ್ಮೊಡನೆ ಬೆರೆಯಲು ಹಿಂದೇಟು ಹಾಕುತ್ತಿದ್ದೀರಿ’ ಎಂದೆ. ಏನನ್ನಿಸಿತೋ ಏನೋ ತನ್ವೀರ್ ನಕ್ಕು ಸುಮ್ಮನಾಗಿಬಿಟ್ಟರು.<br />ಇಸ್ಲಾಮ್ ಈ ಜಗತ್ತಿನಲ್ಲಿ ಅತಿ ವೇಗವಾಗಿ ಬೆಳೆಯುತ್ತಿರುವ ಪಂಥ. ಅದರಲ್ಲಿ ಎರಡು ಮಾತೇ ಇಲ್ಲ. ಈ ಕಾರಣದಿಂದಲೇ ವ್ಯಾಟಿಕನ್ನ ಕ್ರಿಸ್ತ ಪಡೆ ಬೆಚ್ಚಿ ಕುಳಿತಿದೆ. ಹೀಗಾಗಿಯೇ ಇಸ್ಲಾಮ್ ರಾಷ್ಟ್ರಗಳ ನಡುವೆ ಕದನ ತೀವ್ರಗೊಳಿಸಿ ಸಂಖ್ಯೆ ಕಡಿಮೆ ಮಾಡುವ ಹುನ್ನಾರವನ್ನು ಅದು ಮಾಡುತ್ತಲೇ ಇದೆ. ಬಹುಶಃ ಸಾವಿರಾರು ವರ್ಷಗಳಿಂದ ಹೀಗೆ ಎತ್ತಿಕಟ್ಟುವ ಕೆಲಸ ಮಾಡಿದ್ದರಿಂದಲೋ ಏನೋ ಇಂದು ಚಿಂತನಶೀಲ ಕ್ರಿಸ್ತ ಸಮಾಜ, ಚಿಂತನಿಗೆ ಅವಕಾಶವೇ ಇಲ್ಲದ ಇಸ್ಲಾಮಿನತ್ತ ಹೊರಳಿಕೊಳ್ಳಲು ಆರಂಭಿಸಿದೆ.<br />ಅದೆಲ್ಲ ಬಿಡಿ, ಈಗ ಪ್ರಶ್ನೆ ಅಕ್ಬರುದ್ದಿನ್ ಓವೈಸಿಯದು. ಹೈದರಾಬಾದಿನ ನಟ್ಟನಡುವೆ ನಿಂತು ಹಿಂದುತ್ವವನ್ನೂ ಹಿಂದೂ ದೇವತೆಗಳನ್ನೂ ಹಿಂದೂ ನಾಯಕರನ್ನೂ ಕೊನೆಗೆ ಭಾರತವನ್ನೂ ಅತಿ ಹೀನ ಪದಗಳಲ್ಲಿ ನಿಂದಿಸಿದ್ದಾನಲ್ಲ, ಇದು ಸಾಮೂಹಿಕ ಅತ್ಯಾಚಾರಕ್ಕಿಂತ ಭೀನ್ನವಾದ್ದೇನೂ ಅಲ್ಲ. ಓವೈಸಿಯ ಮದವೇರಲು ಕಾರಣವಾಗಿದ್ದು ಸಂಖ್ಯೆಯೇ, ಅನುಮಾನವಿಲ್ಲ. ’ನಾವೀಗ ಇಪ್ಪತ್ತೈದು ಕೋಟಿಯಾಗಿದ್ದೇವೆ’ ಎನ್ನುವುದು ಅವನ ಎಚ್ಚರಿಕೆಯ ಸಂದೇಶ. ಇಷ್ಟು ಸಂಖ್ಯೆಯ ಮುಸಲ್ಮಾನರು ನೂರು ಕೋಟಿ ಹಿಂದೂಗಳನ್ನು ನಾಶ ಮಾಡುವುದು ಕಠಿಣವಲ್ಲ. ಏಕೆಂದರೆ ಹಿಂದುಗಳು ಹೇಡಿಗಳು – ಇದು ಅವನ ಭಾಷಣದ ಒಟ್ಟಾರೆ ಸಾರಾಂಶ.</span></div>
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<span style="background-color: white;">ಅಕ್ಬರುದ್ದಿನ್ ಓವೈಸಿ</span></div>
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<div style="border: 0px; line-height: 20px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;">ಅವನು ಹೇಳಿದ್ದು ತಪ್ಪೇನಲ್ಲ ಬಿಡಿ. ಮಹಮ್ಮದ್ ಘೋರಿ ತರೈನ್ ಯುದ್ಧದಲ್ಲಿ ಮೊದಲ ಬಾರಿಗೆ ಪೃಥ್ವಿರಾಜ್ ಚೌಹಾನರೆದುರು ಸೋತನಲ್ಲ, ಅವತ್ತೇ ಅವನ ತಲೆ ಕಡಿದು ಹಾಕಬೇಕಿತ್ತು. ಪೃರ್ಥವಿರಾಜರಿಗೆ ಶಾಂತಿಮಂತ್ರಗಳು ನೆನಪಾದವು, ಬದುಕಲು ಬಿಟ್ಟುಬಿಟ್ಟರು. ಮರುವರ್ಷ ಅದೇ ಘೋರಿ ಮೋಸದಿಂದ ಪೃಥ್ವಿರಾಜರನ್ನು ಸೋಲಿಸಿ, ಬಂಧಿಸಿ, ಕೊಂದ. ನಿಜ. ಅಂತಹಾ ಕ್ರೂರ ಜಂತುವಿಗೆ ಪ್ರಾಣದಾನ ಮಾಡಿದ್ದು ಚೌಹಾನರ ಹೇಡಿತನವೇ.<br />ರಾಣಿ ಪದ್ಮಿನಿಯನ್ನು ತನ್ನವಳಾಗಿಸಿಕೊಳ್ಳಬೇಕೆಂದು ಹಟ ಹಿಡಿದು ಆಕ್ರಮಣ ಮಾಡಿದ್ದ ಅಲ್ಲಾ ಉದ್ದಿನ್ ಖಿಲ್ಜಿಯನ್ನು ಸೋಲಿಸಿ ಬಂಧಿಸಿದ ಚಿತ್ತೋರಿನ ರಾಜ ರಾವಲ್ ರತನ್ ಸಿಂಗ್, ಆಗಲೇ ತಲೆ ಒಡೆದು ಬಿಡಬೇಕಿತ್ತು. ಗೆಳೆತನದ ನಾಟಕವಾಡಿದ ಖಿಲ್ಜಿಗೆ ತನ್ನ ರಾಣಿಯ ಮುಖವನ್ನು ಕನ್ನಡಿಯಲ್ಲಿ ತೋರಿಸಿ ಕಳುಹಿಸಿಬಿಟ್ಟ. ಅಲ್ಲಾವುದ್ದೀನನ ಕಾಮಜ್ವಾಲೆ ಧಗಧಗನೆ ಉರಿಯಿತು. ಆತ ಮೋಸಗೈದ. ಗೆಳೆಯನ ಸೋಗಿನಲ್ಲಿ ರತನ್ ಸಿಂಗನನ್ನು ಕರೆಸಿಕೊಂಡು ಕೊಂದ. ರಾಣಿ ಪದ್ಮಿನಿ ಮಾನವನ್ನು ಹರಾಜಿಗಿಡಲು ಒಪ್ಪದೆ ಉರಿಯುವ ಅಗ್ನಿ ಕುಂಡಕ್ಕೆ ಹಾರಿ ಪ್ರಾಣಾರ್ಪಣೆಗೈದಳು. ಹೌದಲ್ಲವೆ? ಅಲ್ಲಾವುದ್ದಿನ್ನಂಥವನಿಗೂ ಕ್ಷಮೆಯ ಭಿಕ್ಷೆ ನೀಡಿದ ನಾವು ಹೇಡಿಗಳೇ.<br />ಹಿಂದೂ ಹೆಣ್ಣುಮಕ್ಕಳೆಂದರೆ ಮುಸಲ್ಮಾನ ದೊರೆಗಳಿಗೆ ಕಾಲ ಕಸ. ಅವರು ಸುಂದರಿಯರಾಗಿದ್ದರೆ ಒಂದೋ ಜನಾನಾದ ಸೇವಕಿಯರಾಗಬೇಕಿತ್ತು, ಇಲ್ಲವೇ ಕಾಮದ ಹಸಿವಿಂಗಿಸುವ ದಾಸಿಯರಾಗಬೇಕಿತ್ತು. ತನ್ನ ಗಡಿಭಾಗದ ಅನೇಕ ಹಿಂದು ಹೆಣ್ಣುಮಕ್ಕಳ ಮೇಲೆ ಅತ್ಯಾಚಾರಕ್ಕೆ ಕಾರಣವಾಗಿದ್ದ ಮುಸಲ್ಮಾನ ರಾಜನ ಮನೆಯ ಹೆಣ್ಣುಮಗಳೊಬ್ಬಳು ಸೆರೆ ಸಿಕ್ಕಾಗ ಶಿವಾಜಿ ಮಹಾರಾಜರು ಆಕೆಯನ್ನು ಗೌರವಿಸಿ, ಜತನದಿಂದ ಕಾಪಾಡಿ, ಉಡುಗೊರೆಗಳನ್ನಿತ್ತು, ಸೋದರಿಯೆಂದು ಗೌರವಿಸಿ ಕಳುಹಿಸಿದರಲ್ಲ! ಶಿವಾಜಿಯೂ ಕೈಲಾಗದಿದ್ದವರು. ಹೌದು.. ಓವೈಸಿಯ ದೃಷ್ಟಿಯಲ್ಲಿ ಶಿವಾಜಿಯೂ ಕೈಲಾಗದವರೇ. ಹತ್ತು ಹಿಂದೂಗಳಿಗೆ ಒಂದು ಮಗುವನ್ನು ಹುಟ್ಟಿಸುವ ತಾಕತ್ತು ಇಲ್ಲವೆಂದು ಅವನು ಹೇಳಿದ್ದು ಅದೇ ದೃಷ್ಟಿಯಿಂದ ಇರಬೇಕು. ಆ ದಿಕ್ಕಿನಲ್ಲಿ ನೋಡಿದರೆ ನಾವು ಹೇಡಿಗಳೇ.<br />ಅದು ಬಿಡಿ, ಸ್ವಾತಂತ್ರ್ಯದ ಹೊಸ್ತಿಲಲ್ಲಿ ಆನಂದಿಸಬೇಕಾದ ಹೊತ್ತಿನಲ್ಲಿ ಜಿನ್ನಾ ಬೆನ್ನಿಗೆ ಚೂರಿ ಇರಿದ, ನಾವು ತಾಯಿಯೆಂದು ಕರೆಯುತ್ತಿದ್ದ ಭೂಮಿಯನ್ನು ತುಂಡರಿಸಿದ. ಅವತ್ತಿನ ಜನರಿಗಿರಲಿ, ಇಂದಿನವರಿಗೂ ಕೂಡ ಅದನ್ನು ನೆನೆದರೆ ಹೃದಯ ಕತ್ತರಿಸಿ ಬಿಸಾಡಿದ ಅನುಭವ. ಜಿನ್ನಾ ಬಾಯಿಬಿಟ್ಟು ಅವತ್ತೇ ಹೇಳಿದ್ದ, ’ಪಾಕಿಸ್ತಾನ್ ಮುಸಲ್ಮಾನೋಂ ಕಾ’. ಅವನು ತಾನು ಹೇಳಿದಂತೆಯೇ ನಡೆದುಕೊಂಡ. ಅಲ್ಲಿಂದ ಹಿಂದುಗಳನ್ನು ಸಾರಾಸಗಟಾಗಿ ಓಡಿಸಿದ. ನಾವು ಮಾತ್ರ ಜಿನ್ನಾನ ಮಾತುಗಳಿಗೆ ಜಾಣ ಕಿವುಡುತನ ತೋರಿದೆವು. ನಮ್ಮದೇ ರಕ್ತ ಭಾರತದ ಮುಸಲ್ಮಾನರಲ್ಲೂ ಇದೆಯೆಂದೆವು. ನೀವು ಹೋಗಬೇಡಿ, ಇಲ್ಲಿಯೇ ಉಳಿಯಿರಿ ಎಂದು ಗೋಗರೆದು ಮನವೊಲಿಸಿದೆವು. ಮುಸಲ್ಮಾನರು ಇಲ್ಲಿಂದ ತೊರೆದು ಹೋದ ಮನೆಗಳನ್ನು ಪಾಕಿಸ್ತಾನದ ನಿರಾಶ್ರಿತ ಹಿಂದೂಗಳಿಗೆ ನೀಡದೆ, ಇಲ್ಲಿನ ಮುಸಲ್ಮಾನರಿಗೇ ಕೊಡಿಸಿದೆವು. ಅಲ್ಲಲ್ಲಿ ಪ್ರತಿರೋಧಗಳು ಕಂಡುಬಂದವಾದರೂ ಬಹುಸಂಖ್ಯೆಯ ಹಿಂದುಗಳು ನೊಂದ ಮುಸಲ್ಮಾನರ ಪರವಾಗಿಯೇ ಇದ್ದರು. ಹೌದಲ್ಲವೆ ಮತ್ತೆ? ಅವತ್ತು ನಮ್ಮವರು ಮುಸಲ್ಮಾನರನ್ನು ನಿಷ್ಕಲ್ಮಷವಾಗಿ ಪ್ರೀತಿಸಿದ್ದು, ಅಲ್ಪಸಂಖ್ಯಾತರೆನ್ನುವ ಸ್ಥಾನಮಾನಗಳನ್ನು ನೀಡಿದ್ದು, ಮೀಸಲಾತಿ ನೀಡಿ ಅವರ ಬೆಳವಣಿಗೆಗೆ ಸಹಕರಿಸಿದ್ದು, ಎಲ್ಲವೂ ಹೇಡಿತನದ ಪರಮಾವಧಿಯೇ!<br />ಇಂದು ಹದಿನೈದು ನಿಮಿಷ ಪೊಲೀಸರು ಸುಮ್ಮನಿದ್ದರೆ ಹಿಂದೂಗಳನ್ನು ನಾಶ ಮಾಡಿಬಿಡುತ್ತೇವೆ ಎನ್ನುತ್ತಾನಲ್ಲ ಓವೈಸಿ, ಅವತ್ತು ಗಾಂಧೀಜಿ ಮೂವತ್ತು ಸೆಕೆಂಡು ಸುಮ್ಮನಿದ್ದುಬಿಟ್ಟಿದ್ದರೆ, ಹಿಂದೂಸ್ಥಾನದಲ್ಲಿ ಹೇಡಿ ಹಿಂದುಗಳು ಮಾತ್ರ ಉಳಿದಿರುತ್ತಿದ್ದರು. ಓವೈಸಿ ಮತ್ತು ಬಂಧು ಮಿತ್ರರು ಪಾಕಿಸ್ತಾನದಲ್ಲಿ ನೆಮ್ಮದಿಯಿಂದ ಬದುಕಿರುತ್ತಿದ್ದರು.<br />ಅದು ಬಿಡಿ. ಬಹುಸಂಖ್ಯಾತ ಹಿಂದುಗಳ ನಾಡಿನಲ್ಲಿ ಕಾಶ್ಮೀರದ ಹಿಂದುಗಳು ನಿರಾಶ್ರಿತರಾದರು, ಅತಂತ್ರರಾದರು. ಬಾಂಗ್ಲಾದ ನುಸುಳುಕೋರರಿಂದಾಗಿ ಈಶಾನ್ಯ ರಾಜ್ಯಗಳ ಜನಸಂಖ್ಯೆಯ ಅಂಕಿಅಂಶಗಳೇ ಏರುಪೇರಾಗಿಬಿಟ್ಟವು. ಬಿಹಾರ, ಯುಪಿ, ಬಂಗಾಳಗಳಲ್ಲಿ ಮುಸ್ಲಿಮರ ಸಂಖ್ಯೆ ಅಧಿಕವಾಗಿದೆಯೆನ್ನುವ ಕಾರಣಕ್ಕೇ ಹಿಂದುಗಳ ದನಿಯಡಗುವ ಸ್ಥಿತಿ ಉಂಟಾಯ್ತು. ಇಷ್ಟಾಗಿಯೂ ಇತರ ರಾಜ್ಯಗಳಲ್ಲಿ ಬಹುಸಂಖ್ಯಾತ ಹಿಂದೂಗಳು ಅಲ್ಪಸಂಖ್ಯಾತ ಮುಸಲ್ಮಾನರ ಮೇಲೆ ಎಗರಾಡಲಿಲ್ಲ. ಹೌದಪ್ಪಾ, ಆ ಹಿಂದುಗಳೆಲ್ಲ ಪರಮಹೇಡಿಗಳೇ.<br />ಯಾವುದೋ ದೇಶದಲ್ಲಿ ಮಹಮ್ಮದರ ಕಾರ್ಟೂನು ಕೆಟ್ಟದಾಗಿ ಬರೆದರೆಂಬ ಕಾರಣಕ್ಕೆ ಬೆಂಗಳೂರಿನ ಶಿವಾಜಿನಗರದಲ್ಲಿ, ಹುಬ್ಬಳ್ಳಿಯಲ್ಲಿ ಪ್ರತಿಭಟನೆಗಳಾದವು. ಬರ್ಮಾದ ಘಟನೆಯನ್ನು ಎದುರಿಟ್ಟುಕೊಂಡು ಅಮರ್ ಜವಾನ್ ಸ್ಮಾರಕವನ್ನು ಒದ್ದು ಪುಡಿಪುಡಿಗೈದಿರಿ. ಉತ್ತರ ಪ್ರದೇಶದಲ್ಲಿ ನಮಜು ಮುಗಿಸಿಬಂದು, ಬುದ್ಧನ ಶಿಲಾಪ್ರತಿಮೆಗೆ ಕಲ್ಲು ಹೊಡೆದು ಹಾನಿಗೈದಿರಿ. ಅರೆ! ನಾವದನ್ನು ಮರೆತೇಬಿಟ್ಟಿದ್ದೀವಲ್ಲ! ನಮ್ಮಲ್ಲಿ ಕೆಲವರು ಅದೆಲ್ಲ ನಿಮಗಾಗಿರುವ ನೋವಿನ ವ್ಯಕ್ತ ರೂಪವದು ಎಂದರು. ಹೌದಿರಬೇಕೆಂದು ನಾವೂ ಸುಮ್ಮನಾಗಿಬಿಟ್ಟೆವು. ಅದೆಂತಹ ಹೇಡಿಗಳಪ್ಪಾ ನಾವು..<br />ಆದರೆ, ನಮ್ಮಂಥ ಈ ಪರಮ ಹೇಡಿಗಳು ನಡುವಲ್ಲೊಮ್ಮೆ ಧಿರತನ ತೋರಿ ನಾವು ಪೂಜಿಸುವ ಮಂದಿರದ ಜಾಗದಲ್ಲಿ ತಲೆಯೆತ್ತಿದ್ದ ಮಸೀದಿಯನ್ನು ಹೊಡೆದುರುಳಿಸಿದ್ದು ಮಾತ್ರ ನೀವು ಮರೆಯುವುದೇ ಇಲ್ಲ. ನಮ್ಮಂತಹ ನಿರ್ವೀರ್ಯರು ನಮ್ಮವರನ್ನು ರೈಲಿನೊಳಗೆ ಬಂಧಿಸಿ, ಬೆಂಕಿ ಹೊತ್ತಿಸಿದ ಆಕ್ರೋಶಕ್ಕೆ ಗುಜರಾತಿನಲ್ಲಿ ತಿರುಗಿಬಿದ್ದೆವಲ್ಲ, ಅದು ನಿಮ್ಮ ಪಾಲಿಗೆ ಘೋರ ದುರಂತ. ಓವೈಸಿ ಹೇಳಿದಂತೆ ಆ ನಿಮ್ಮ ಅಮಾಯಕ ಕಸಬ್, ನೂರಾರು ಜನರ ಮೇಲೆ ಎರ್ರಾಬಿರ್ರಿ ಗುಂಡು ಹಾರಿಸಿದ್ದನ್ನು ಸಮರ್ಥಿಸಿಕೊಳ್ಳುತ್ತೀರಿ. ಅಂತಹ ಘಟನೆಗಳನ್ನು ನೋಡೀನೋಡೀ ಒಬ್ಬ ಸಾಧ್ವಿ ಪ್ರಜ್ಞಾ ಸಿಂಗಳ ತಲೆ ಕೆಟ್ಟರೆ ನಿಮಗೆ ಸಹಿಸೋಕೆ ಸಾಧ್ಯವಿಲ್ಲ ಅಲ್ಲವೆ?<br />ಪೀಸ್ ಟೀವಿ ಎಂಬ ಹೆಸರಿನಲ್ಲಿ ಝಾಕಿರ್ ನಾಯಕ್ ಪ್ರತಿನಿತ್ಯ ಹಿಂದೂ ದೇವತೆಗಳ, ಧರ್ಮದ ಅವಹೇಳನ ಮಾಡ್ತಾನೆ. ತರ್ಕಬದ್ಧವಾಗಿ ನಾವೂ ಅದನ್ನೆ ಮಾಡೋಣವೇನು? ಪಂಡಿತರಿಗೆ ನಮ್ಮಲ್ಲೂ ಕೊರತೆಯೇನಿಲ್ಲ ನೆನಪಿರಲಿ. ಶಾಂತಿಯ ಹೆಸರಿನ ಪಂಥದವರು ಅದೇ ಝಾಕಿರ್ ನಾಯಕನ ವಿಡಿಯೋಗಳನ್ನು ಬೆಂಗಳೂರಿನ ಅರಮೆ ಮೈದಾನದ ಪುಸ್ತಕ ಮೇಳದಲ್ಲಿ ಹಾಕಿಕೊಂಡು ಇಪ್ಪತ್ನಾಲಕ್ಕು ಗಂಟೆ ಹಾಕಿಕೊಂಡು ಪ್ರಚಾರ ಮಾಡುತ್ತಿದ್ದರಲ್ಲ, ಆಗಲೂ ನಾವು ಸುಮ್ಮನಿದ್ದಿದ್ದು ತಪ್ಪಾ?<br />ಅರಬ್ ರಾಷ್ಟ್ರಗಳಲ್ಲಿ ಹಿಂದೂ ದೇವತೆಗಳ ಚಿತ್ರಗಳಿರುವ ಪುಸ್ತಕಗಳನ್ನು ಮಾರಾಟಕ್ಕೆ ಮುನ್ನ ಮಸಿ ಬಳಿದು ತರುತ್ತಾರಲ್ಲ, ಅಂತಹ ಮತಾಂಧತೆ ನಮ್ಮಲ್ಲಿದ್ದಿದ್ದರೆ ನಿಮ್ಮ ಕಥೆ ಏನಾಗುತ್ತಿತ್ತು ಯೋಚಿಸಿದ್ದೀರಾ? ಮಿಸ್ಟರ್ ಓವೈಸಿ, ಚೆನ್ನಾಗಿ ಅರ್ಥ ಮಾಡಿಕೋ. ಯಾವುದು ಆಘಾತಗಳನ್ನು ಸಹಿಸಿಕೊಂಡು ಎದುರಿಸಬಲ್ಲದೋ ಅದು ಶಾಶ್ವತವಾಗಿ ನಿಲ್ಲುತ್ತದೆ. ಹಿಂದೂ ಧರ್ಮ ಗ್ರೀಕರಿಂದ ಹಿಡಿದು ಮೊಘಲರ ವರೆಗೆ, ಪೋರ್ಚುಗೀಸರಿಂದ ಶುರುಮಾಡಿ ಪಾಕಿಸ್ತಾನದವರೆಗೆ ಅನೇಕರನ್ನು ನುಂಗಿ ನೀರು ಕುಡಿದಿದೆ. ಇದಕ್ಕೆ ನೀನು ಅದ್ಯಾವ ಲೆಕ್ಕ? ವ್ಯಕ್ತಿಯನ್ನು ಬದಲಿಸಲು ನಮಗೆ ಬಂದೂಕಾಗಲೀ ಕತ್ತಿಯಾಗಲೀ ಬೇಡವೆಂದು ಗೊತ್ತಿರಲಿ. ಉಪನಿಷತ್ತಿನ ವಾಣಿಗಳಿಂದ ದಾರಾಷಿಕೋನಂಥವನನ್ನು ಪರಿವರ್ತಿಸಿ ಮಹಾಚೇತನವನ್ನಾಗಿಸಿದ ಸಾಧನೆ ನಮ್ಮದು. ಹತ್ತಾರು ಸಾವಿರ ಪುರಾತನವಾದ ಹಿಂದೂ ಧರ್ಮ ವೃಕ್ಷದ ಪಾಲಿಗೆ ನೀನೊಬ್ಬ ರೆಂಬೆಗೆ ಜೋತಾಡುವ ಬೇತಾಳವಾಗಬಹುದೆ ಹೊರತು ಅದಕ್ಕಿಂತ ಹೆಚ್ಚಲ್ಲ! ನೆನಪಿರಲಿ.</span></div>
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Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com5tag:blogger.com,1999:blog-1971092190562199857.post-50656093279172880202012-12-06T02:44:00.001+05:302012-12-06T02:44:53.594+05:30Kanoji house old look<div class='separator' style='clear: both; text-align: center;'> <a href='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh17rRXoOPjJ-ikqHqB_jvsg5TLFk-ERDq2NzWa7mUIM6xDDlm1y3OpbrxzRlRvzEJppGMRZuWNM1bBt8R8E2oG9-vc7h6eFi_0EXGCLZBt0jHDsD0_ge0it5jvd7NlCaHWe_Mw2CTle8/s1600/JUSOSO1354511066148.jpeg' imageanchor='1' style='margin-left: 1em; margin-right: 1em;'> <img border='0' src='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh17rRXoOPjJ-ikqHqB_jvsg5TLFk-ERDq2NzWa7mUIM6xDDlm1y3OpbrxzRlRvzEJppGMRZuWNM1bBt8R8E2oG9-vc7h6eFi_0EXGCLZBt0jHDsD0_ge0it5jvd7NlCaHWe_Mw2CTle8/s640/JUSOSO1354511066148.jpeg' /> </a> </div>Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-72805695059157091102012-12-01T17:18:00.000+05:302012-12-01T17:40:28.626+05:30Beyond 2012: Why the World Won't End<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"><br />
Dec. 21, 2012, won't be the end of the world as we know, however, it will be
another winter solstice.<br />
<br />
Contrary to some of the common beliefs out there, the claims behind the end of
the world quickly unravel when pinned down to the 2012 timeline.<br />
<br />
Below, NASA Scientists answer questions on the following 2012 topics:</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="font-family: inherit, serif; font-size: 10pt;"><a href="http://www.nasa.gov/topics/earth/features/2012.html#end"><span style="color: black; mso-bidi-font-size: 11.0pt;">End of the World</span></a><o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="font-family: inherit, serif; font-size: 10pt;"><a href="http://www.nasa.gov/topics/earth/features/2012.html#origins"><span style="color: black; mso-bidi-font-size: 11.0pt;">'Prediction' Origins</span></a><o:p></o:p></span></div>
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<a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div>
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</span></span><!--[endif]--><span style="font-family: inherit, serif; font-size: 10pt;"><a href="http://www.nasa.gov/topics/earth/features/2012.html#mayans"><span style="color: black; mso-bidi-font-size: 11.0pt;">Mayan Calendar</span></a><o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="font-family: inherit, serif; font-size: 10pt;"><a href="http://www.nasa.gov/topics/earth/features/2012.html#blackout"><span style="color: black; mso-bidi-font-size: 11.0pt;">Total Blackout</span></a><o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="font-family: inherit, serif; font-size: 10pt;"><a href="http://www.nasa.gov/topics/earth/features/2012.html#planets"><span style="color: black; mso-bidi-font-size: 11.0pt;">Planetary Alignment</span></a><o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="font-family: inherit, serif; font-size: 10pt;"><a href="http://www.nasa.gov/topics/earth/features/2012.html#nibiru"><span style="color: black; mso-bidi-font-size: 11.0pt;">Nibiru/Planet X/Eris</span></a><o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="font-family: inherit, serif; font-size: 10pt;"><a href="http://www.nasa.gov/topics/earth/features/2012.html#polar"><span style="color: black; mso-bidi-font-size: 11.0pt;">Polar Shift</span></a><o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="font-family: inherit, serif; font-size: 10pt;"><a href="http://www.nasa.gov/topics/earth/features/2012.html#meteor"><span style="color: black; mso-bidi-font-size: 11.0pt;">Meteor Strike</span></a><o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="font-family: inherit, serif; font-size: 10pt;"><a href="http://www.nasa.gov/topics/earth/features/2012.html#science"><span style="color: black; mso-bidi-font-size: 11.0pt;">NASA Science</span></a><o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="font-family: inherit, serif; font-size: 10pt;"><a href="http://www.nasa.gov/topics/earth/features/2012.html#solar"><span style="color: black; mso-bidi-font-size: 11.0pt;">Solar Storms</span></a><o:p></o:p></span></div>
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A 'Blue Marble' image of the Earth taken from the Visible/Infrared Imager
Radiometer Suite (VIIRS) instrument aboard NASA's Suomi NPP satellite. This
composite image uses a number of swaths of the Earth's surface taken on January
4, 2012. Credit: NASA/NOAA/GSFC/Suomi NPP/VIIRS/Norman Kuring</span><a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" name="end"></a><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;">Question (Q): Are
there any threats to the Earth in 2012? Many Internet websites say the world
will end in December 2012.</span></b><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"> <b>Answer (A):</b>The world
will not end in 2012. Our planet has been getting along just fine for more than
4 billion years, and credible scientists worldwide know of no threat associated
with 2012.</span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" name="origins"></a><br />
<b>Q: What is the origin of the prediction that the world will end in 2012?</b></span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"> <b>A:</b> The story
started with claims that Nibiru, a supposed planet discovered by the Sumerians,
is headed toward Earth. This catastrophe was initially predicted for May 2003,
but when nothing happened the doomsday date was moved forward to December 2012
and linked to the end of one of the cycles in the ancient Mayan calendar at the
winter solstice in 2012 -- hence the predicted doomsday date of December 21,
2012.</span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" name="mayans"></a><br />
<b>Q: Does the Mayan calendar end in December 2012?</b></span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"> <b>A:</b> Just as the
calendar you have on your kitchen wall does not cease to exist after December
31, the Mayan calendar does not cease to exist on December 21, 2012. This date
is the end of the Mayan long-count period but then -- just as your calendar begins
again on January 1 -- another long-count period begins for the Mayan calendar.</span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" name="blackout"></a><br />
<b>Q: Is NASA predicting a "total blackout" of Earth on Dec. 23 to
Dec. 25?</b></span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"> <b>A:</b> Absolutely
not. Neither NASA nor any other scientific organization is predicting such a
blackout. The false reports on this issue claim that some sort of
"alignment of the Universe" will cause a blackout. There is no such
alignment (see next question). Some versions of this rumor cite an emergency
preparedness message from NASA Administrator Charles Bolden. This is simply a
message encouraging people to be prepared for emergencies, recorded as part of
a wider government preparedness campaign. It never mentions a blackout.<br />
<a href="http://www.nasa.gov/multimedia/videogallery/index.html?media_id=18319280"><span style="color: blue; mso-bidi-font-size: 11.0pt;">›Watch the Video</span></a></span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" name="planets"></a><br />
<b>Q: Could planets align in a way that impacts Earth?</b></span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"> <b>A:</b> There are no
planetary alignments in the next few decades and even if these alignments were
to occur, their effects on the Earth would be negligible. One major alignment
occurred in 1962, for example, and two others happened during 1982 and 2000. Each
December the Earth and sun align with the approximate center of the Milky Way
Galaxy but that is an annual event of no consequence.<br />
<a href="http://www.nasa.gov/topics/earth/features/2012-alignment.html"><span style="color: blue; mso-bidi-font-size: 11.0pt;">› More about alignment</span></a></span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<b><i><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">"There apparently is a great deal of interest in celestial
bodies, and their locations and trajectories at the end of the calendar year
2012. Now, I for one love a good book or movie as much as the next guy. But the
stuff flying around through cyberspace, TV and the movies is not based on
science. There is even a fake NASA news release out there..."<br />
- Don Yeomans, NASA senior research scientist</span></i></b><a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" name="nibiru"></a><br />
<b>Q: Is there a planet or brown dwarf called Nibiru or Planet X or Eris that
is approaching the Earth and threatening our planet with widespread
destruction?</b></span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"> <b>A:</b> Nibiru and
other stories about wayward planets are an Internet hoax. There is no factual
basis for these claims. If Nibiru or Planet X were real and headed for an
encounter with the Earth in 2012, astronomers would have been tracking it for
at least the past decade, and it would be visible by now to the naked eye.
Obviously, it does not exist. Eris is real, but it is a dwarf planet similar to
Pluto that will remain in the outer solar system; the closest it can come to
Earth is about 4 billion miles.</span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"><br />
<a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" name="polar"></a><br />
<b>Q: What is the polar shift theory? Is it true that the Earth's crust does a
180-degree rotation around the core in a matter of days if not hours?</b></span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"> <b>A:</b> A reversal in
the rotation of Earth is impossible. There are slow movements of the continents
(for example Antarctica was near the equator hundreds of millions of years
ago), but that is irrelevant to claims of reversal of the rotational poles.
However, many of the disaster websites pull a bait-and-switch to fool people.
They claim a relationship between the rotation and the magnetic polarity of
Earth, which does change irregularly, with a magnetic reversal taking place
every 400,000 years on average. As far as we know, such a magnetic reversal
doesn’t cause any harm to life on Earth. Scientists believe a magnetic reversal
is very unlikely to happen in the next few millennia.<br />
<a href="http://www.nasa.gov/topics/earth/features/2012-poleReversal.html"><span style="color: blue; mso-bidi-font-size: 11.0pt;">› More about polar shift</span></a></span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"><br />
<a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" name="meteor"></a><br />
<b>Q: Is the Earth in danger of being hit by a meteor in 2012?</b></span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"> <b>A:</b> The Earth has
always been subject to impacts by comets and asteroids, although big hits are
very rare. The last big impact was 65 million years ago, and that led to the
extinction of the dinosaurs. Today NASA astronomers are carrying out a survey called
the Spaceguard Survey to find any large near-Earth asteroids long before they
hit. We have already determined that there are no threatening asteroids as
large as the one that killed the dinosaurs. All this work is done openly with
the discoveries posted every day on the <a href="http://neo.jpl.nasa.gov/"><span style="color: blue; mso-bidi-font-size: 11.0pt;">NASA Near-Earth Object Program
Office website</span></a>, so you can see for yourself that nothing is
predicted to hit in 2012.</span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"><br />
<a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" name="science"></a><br />
<b>Q: How do NASA scientists feel about claims of the world ending in 2012?</b></span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"> <b>A: </b>For any
claims of disaster or dramatic changes in 2012, where is the science? Where is
the evidence? There is none, and for all the fictional assertions, whether they
are made in books, movies, documentaries or over the Internet, we cannot change
that simple fact. There is no credible evidence for any of the assertions made
in support of unusual events taking place in December 2012.<br />
<a href="http://www.nasa.gov/topics/earth/features/2012-supernova.html"><span style="color: blue; mso-bidi-font-size: 11.0pt;">› Why you need not fear a
supernova</span></a><br />
<a href="http://www.nasa.gov/topics/earth/features/2012-superVolcano.html"><span style="color: blue; mso-bidi-font-size: 11.0pt;">› About super volcanoes</span></a></span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"><br />
<a href="https://www.blogger.com/blogger.g?blogID=1971092190562199857" name="solar"></a><br />
<b>Q: Is there a danger from giant solar storms predicted for 2012?</b></span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;"> <b>A:</b> Solar
activity has a regular cycle, with peaks approximately every 11 years. Near
these activity peaks, solar flares can cause some interruption of satellite
communications, although engineers are learning how to build electronics that
are protected against most solar storms. But there is no special risk
associated with 2012. The next solar maximum will occur in the 2012-2014 time
frame and is predicted to be an average solar cycle, no different than previous
cycles throughout history.<br />
<a href="http://www.nasa.gov/multimedia/videogallery/index.html?media_id=119864551"><span style="color: blue; mso-bidi-font-size: 11.0pt;">› Video: Solar Storms</span></a><br />
<a href="http://www.nasa.gov/topics/earth/features/2012-superFlares.html"><span style="color: blue; mso-bidi-font-size: 11.0pt;">› More about solar storms</span></a></span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com6tag:blogger.com,1999:blog-1971092190562199857.post-77261250062943543672012-11-30T22:25:00.003+05:302013-08-30T02:19:39.542+05:30Top 10 Most Dangerous Dog Breeds<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
</h1>
<span style="font-family: Verdana, sans-serif;">22 reported dog bite related human fatalities in the United
States in 2004.
2005 - 29 human fatalities.
2006 - 26.
In 2007, there were 33 human fatalities. 45% of the attacks
occurred to adults over the age of 18, and 55% occurred to ages below.
Pit bull type dogs were responsible for 67% of fatalities, the next
closest breed was the rottweiler at 12%. But<b> all dog breeds are potentially dangerous</b>. In 2000, the Centers for Disease Control (CDC) reported that <b>25 breeds</b> of dogs were involved in 238 fatal dog bites from 1979-1998. Here it is the compiled list of the most dangerous dog breeds:</span><br />
<table border="0" cellpadding="0" cellspacing="0" style="width: 100%px;">
<tbody>
<tr>
<td><span style="font-family: Verdana, sans-serif;"><b>1.</b> <b>Pit Bulls</b> (Weight: 55-65 lbs.)</span><br />
<img align="left" alt="Pit Bulls" height="250" hspace="10" src="http://dangerousdogs.net/images/Pit-Bulls-10.jpg" title="Pit Bulls" width="222" /><span style="font-family: Verdana, sans-serif;">Pit
bull is one of the most brave and dauntless dogs that usually takes on
any opponent. Therefore they take part in dog fighting. It is common
knowledge that this dog breed can even mangle the human to death as pit
bull locks its jaws onto the booty until it is dead.</span></td>
</tr>
<tr>
<td><hr />
<span style="font-family: Verdana, sans-serif;"><b>2.</b> <b>Rottweilers</b> (Weight: 100-130 lbs.)</span><br />
<img align="right" alt="Rottweilers" height="250" hspace="10" src="http://dangerousdogs.net/images/Rottweilers-9.jpg" title="Rottweilers" width="205" /><span style="font-family: Verdana, sans-serif;">Due to their intense territorial instinct these dogs are very aggressive. Rottweilers are commonly used as guard dogs.</span></td>
</tr>
<tr>
<td><hr />
<span style="font-family: Verdana, sans-serif;"><b>3.</b> <b>German Shepherds</b> (Weight: 70-100 lbs.)</span><br />
<img align="left" alt="German Shepherds" height="181" hspace="10" src="http://dangerousdogs.net/images/German-Shepherds-8.jpg" title="German Shepherds" width="250" /><span style="font-family: Verdana, sans-serif;">This
breed of dogs is known as a smart and vigilant one. As German
Shepherds proved to be confident and fearless local authorities such as
the police K-9 unit use German Shepherds as a police dog.</span></td>
</tr>
<tr>
<td><hr />
<span style="font-family: Verdana, sans-serif;"><b>4.</b> <b>Huskies</b> (Weight: 44-66 lbs.) </span><br />
<img align="right" alt="Huskies" height="250" hspace="10" src="http://dangerousdogs.net/images/Huskies-7.jpg" title="Huskies" width="166" /><span style="font-family: Verdana, sans-serif;">Despite
of their energy and intelligence this breed is not regarded a good
guard dog. It is caused by its kind temperament and personality
characteristics. However it should be marked that between 1979 and 1997
fifteen fatal cases were caused by huskies.</span></td>
</tr>
<tr>
<td><hr />
<span style="font-family: Verdana, sans-serif;"><b>5. Alaskan Malamutes</b> (Weight: 75-100 lbs.)</span><br />
<img align="left" alt="Alaskan Malamutes" height="245" hspace="10" src="http://dangerousdogs.net/images/Alaskan-Malamutes-6.jpg" title="Alaskan Malamutes" width="196" /><span style="font-family: Verdana, sans-serif;">This
breed requires a lot of exercises to be happy as being bored they
become disobedient. On the whole their characteristic features are
energy and activity.</span></td>
</tr>
<tr>
<td><hr />
<span style="font-family: Verdana, sans-serif;"><b>6.</b> <b>Doberman Pinschers</b> (Weight: 65-90 lbs.) </span><br />
<img align="right" alt="Doberman Pinschers" height="191" hspace="10" src="http://dangerousdogs.net/images/Doberman-Pinschers-5.jpg" title="Doberman Pinschers" width="250" /><span style="font-family: Verdana, sans-serif;">Doberman
Pinschers are famed by such features as alertness, intelligence and
loyalty. Therefore they are considered to be one of the best guard dog
breeds. The dog usually attacks only in case its family is in danger or
when being provoked.</span></td>
</tr>
<tr>
<td><hr />
<span style="font-family: Verdana, sans-serif;"><b>7.</b> <b>Chow Chow</b> (Weight: 50-70 lbs.) </span><br />
<img align="left" alt="Chow Chow" height="250" hspace="10" src="http://dangerousdogs.net/images/Chow-Chow-4.jpg" title="Chow Chow" width="313" /><span style="font-family: Verdana, sans-serif;">The
Chow Chow seems to be distant and independent, however they require
staunch attention. If badly bred they can become aggressive dogs.</span></td>
</tr>
<tr>
<td><hr />
<span style="font-family: Verdana, sans-serif;"><b>8.</b> <b>Presa Canario</b> ( Weight: 80-115 lbs.)</span><br />
<img align="right" alt="Presa Canario" height="188" hspace="10" src="http://dangerousdogs.net/images/Presa-Canario-3.jpg" title="Presa Canario" width="250" /><span style="font-family: Verdana, sans-serif;">It
is well known that an attack of this guard dog can bring to the death
any prey. One of the main features of this dog is fearlessness, huge
power and man-stopping ability. </span></td>
</tr>
<tr>
<td><hr />
<span style="font-family: Verdana, sans-serif;"><b>9.</b> <b>Boxer</b> (Weight: 50-70 lbs.) </span><br />
<img align="left" alt="Boxer" height="204" hspace="10" src="http://dangerousdogs.net/images/Boxer-Dog-2.jpg" title="Boxer" width="250" /><span style="font-family: Verdana, sans-serif;">These
dogs are intelligent, frisky and full of energy. It is not so easy to
train them as they are self-willed breed. In addition, boxers are not
typically aggressive by nature.</span></td>
</tr>
<tr>
<td><hr />
<span style="font-family: Verdana, sans-serif;"><b>10.</b> <b> Dalmatian</b> (Weight: 40-70 lbs.) </span><br />
<img align="right" alt="Dalmatian" height="227" hspace="10" src="http://dangerousdogs.net/images/Dalmatian-1.jpg" title="Dalmatian" width="186" /><span style="font-family: Verdana, sans-serif;">This
breed is distinguished by intelligence and perfect memory,
independence and survival instincts. Sometimes Dalmatians can be
aggressive towards people.</span></td>
</tr>
</tbody>
</table>
</div>
Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-47380290746989457432012-11-28T00:09:00.001+05:302012-11-28T00:11:17.550+05:30Some common questions about Ad Operations <div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<div align="center" class="MsoListParagraphCxSpFirst" style="margin-left: 0in; text-align: center;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Ad Operations </span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">1.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What are the
various modes in online advertising?</span></b></span></div>
<div class="MsoListParagraphCxSpLast">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Advertising using
internet technology (WWW)</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Display advertising –Static,
RICHMEDIA & Mobile/PDA</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Email advertising refers to
advertising displayed in an email environment. It includes: Display, text,
opt-in Search/Keyword marketing</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">2.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">Define Advertising
and List Benefits of advertising?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Advertising is a paid form
of communication delivered to persuade or influence an audience about a product
or service.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Increase the brand awareness
and Direct response (direct behavior or interaction which is specific and
quantifiable. )</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;"> Increase Sales and ROI</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;"> Awareness of products</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;"> To promote product/service</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;"> Build a good Rapport with consumer</span></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">4.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What is IAB - Internet Advertising bureau? Explain the core
functionality of IAB</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">The IAB educates marketers,
agencies, media companies and the wider business community about the value of
interactive advertising. Working with its member companies, the IAB evaluates
and recommends standards and practices and fields critical research on
interactive advertising. </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Ad Standards, Creative
Standards, Contracts, Privacy Measurement guide etc</span></span></div>
<div class="MsoListParagraphCxSpFirst">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">5.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What is Display
Advertising? </span></b></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Display advertising refers to web
advertising displaying the message using graphical information beyond text. Includes image, rich media, floating,
transitional, etc.</span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">6.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">Various creative formats?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Static Image – Gif, Jpeg</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Rich – Flash – swf</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">RichMedia – Floating, Expandable, transitional, video, Motif</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">7.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What is an online
campaign? Types of campaigns?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Online
campaign is advertising program published using internet</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">a.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span>Branding (awareness and message reinforcement)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">b.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span>Direct response (ROI/acquisition-focused)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">9.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What are the
various types are targeting in online adverting?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Content – Various sections on the website pages</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Geographical – Country, State, city, pin code, zip code etc</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"> Demographic</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Time and Date</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">psychographic/behavioral<span style="line-height: 115%;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Computer System </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Internet Related</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">10.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What is RFI>RFP>IO
(request for info/proposal, insertion order)? Explain</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Request for proposal. Advertiser sends
RFP to Publisher by requesting to run an ad</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">11.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What is
forecasting?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">A process of investigating how many
impressions are available for a future date on a specific targeting area of a
website.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">12.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">Define Impression
and click ?</span></b></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Impression: one exposure to one
user of a display or text ad</span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Click: One mouse click on the ad displayed.</span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">13.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">Types of cost
structure and explain</span></b></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">CPM (cost per thousand
impressions)</span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">CPC/CPA (cost per click of
acquisition/conversion)</span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Flat rate (special sponsorships
such as fixed placements) </span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">14.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">Sony has booked an ad
slot of 728x90 @ 4 CPM and 300x250 @ 2CPC on Yahoo. If in 1 month yahoo records
400,000 impressions on 728x90 and 2000 clicks, then what is the total cost? Who
should pay?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Cost 728x90 = 400000x4/1000 = 1600</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Cost 300x250 = 2000x2 = 4000</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Total cost = 5600</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="color: red;">15.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="color: red;">Explain the following
terminologies used in online advertising industry</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">a)<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span><b>BUYERS -</b>
Buyers are companies that buy ad space to advertise on it. Direct advertisers,
Agencies and small business.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">b)<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span><b>Agency -</b>
Agencies are companies that handle the advertising process on behalf of the
advertiser.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">c)<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span><b>CTR: </b>The click rate is the percentage of
ad views that resulted in clickthroughs </span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b>CTR – Click Through Rate = (Click/impression)
100</b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">d)<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span><b>Sellers -</b>
Sellers are companies that Sell ad space to advertise on it. Portals, Ad
Networks, Content sites and Social networks</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">e)<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span><b>Publisher
-</b> Web-publishers will monetize their web content via advertisements by
creating ad spaces. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">f)<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span><b>Ad
Network -</b> An ad network acts as an agency for the publisher.<span style="color: black; line-height: 115%;"> </span>Ad networks do not own the content, and they
are responsible only for selling ad inventory on behalf of the publishers.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b>g)<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></b><b>Remnant - </b>Selling ad space that a publisher cannot sell. They try to buy ad space
at low prices and sell it at a higher price by packaging it through targeting
capabilities and reach</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">h)<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span><b>AD
Exchange -</b> Virtual marketplaces bring together online advertising buyers
and sellers. Mainly focused on: remnant (unsold) inventory and inventory from
publishers with no sales structure (long tail)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b>i)<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></b><b>Media Planning:</b><b> </b>Managing the process of researching media and planning the
campaign.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">j)<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span><b>Media Buying</b><b>: </b>Managing the process of buying the media and price negotiation.
Usually buyers use an RFP process to request proposals from the publishers that
satisfy the goal of the buyer.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">16.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What is an
Insertion order?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;"> An
insertion order is a formal, printed order to run an ad campaign. Typically,
the insertion order identifies the campaign name, the Web site receiving the
order and the planner or buyer giving the order, the individual ads to be run
(or who will provide them), the ad sizes, the campaign beginning and end dates,
the CPM, the total cost, discounts to be applied, and reporting requirements
and possible penalties or stipulations relative to the failure to deliver the
impressions.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">17.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">Who is a BUYER and
explain?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Buyers are companies that buy ad space to
advertise on it.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">They might buy ad space to advertise their
own product/services or those of others.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">The buyers can be categorized in the
following groups: </span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Direct marketers – Medium to large company </span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Agencies
- Companies that handle the advertising process on behalf of the
advertiser. Function: planning, buying, creative design, PR, branding, etc.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Specialty: direct marketing, search,
branding, etc.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">18.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">Who is a SELLER and
explain?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Sellers are companies that Sell ad space to
advertise on it.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Web-publishers will monetize their web
content via advertisements by creating ad spaces</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Managing the ad inventory available for
sale and </span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">forecasting.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Portals, Ad Networks, Content sites and
Social networks</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">19.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What is an
ADNETWORK?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">An ad network acts as an agency for the
publisher </span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;"> Ad
networks do not own the content, and they are responsible only for selling ad
inventory on behalf of the publishers.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;"> The
key benefit of ad networks is the ability to aggregate supply and therefore
lower buying cost.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">
Remnant/arbitrage networks focus on selling ad space that a publisher
cannot sell. </span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">
They try to buy ad space at low prices and sell it at a higher price by
packaging it through targeting capabilities and reach. They usually purchase in
CPM</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">20.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">Explain the
complete steps involved in Buyer/Advertise side online ad serving process</span></b></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b>Media Planning >Buying ad space on
Publisher>Creative Generation > Trafficking >Reporting>Optimization
>Invoicing</b></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Media Planning: Managing the process of researching media and
planning the campaign.</span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Media Buying: Managing the process of buying the media and price
negotiation. Usually buyers use an RFP process to request proposals from the
publishers that satisfy the goal of the buyer.</span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Creative Management: Managing the design process from the
storyboards to the actual creative. Most of the time the design process is
outsourced to creative agencies or freelancers.</span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Centralized Tracking: The buyer needs to have a centralized view
of campaign data to see how the campaign is performing across the media they
bought. One key requirement online (especially for direct marketers) is the
ability to track the leads/sales and what activities led to it.</span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Media/Creative Optimization: The buyer needs to optimize the
creatives to the right audience and make sure they stay “fresh” to avoid
burnout effect (displaying the same creative over and over). They also need to
make sure the media purchased delivers the expected results.</span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Accounting: The buyer needs to be able to pay the publisher based
on the pricing models set forth in the purchase order and the delivered
results.</span></div>
<div class="MsoListParagraphCxSpFirst">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">21.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">Explain the
complete steps involved in Seller/Publisher side online ad serving process.</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b>Proposal
generation/IO >Inventory Management > Trafficking >
Reporting>Optimization >Invoicing</b></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Account
management: Managing the relationship with the buyers</span></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Proposal
management: Managing RFPs and proposals during the sales process</span></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Inventory
management: Managing the ad inventory available for sale </span></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Order/placement
management: Managing the proper delivery of the orders/placements that are sold</span></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Yield
management: Maximizing ad revenue</span></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Accounting:
Managing invoices and payments</span></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">22.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What is Media
Research and explain?</span></b></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">This
is a part of Media Planning process where an agency will refer to the various
research data to select the appropriate audience for adverting campaign.
Geographic reports, Demographic data, Survery, research done by comsocre and
other agency on the user data, Internet usage etc can be used .</span></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">23.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What is rate card?</span></b></span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">An
electronic document which highlights the information regarding the publisher
site such as – cost structure, ad slot size available, creative specification
to be used , contact info, policy etc. This will be sent along with Insertion
order. This will be sent to agency/advertiser who are interested to run a
campaign on the website.</span></span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">24.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">What are the
various cost structure used in online industry and explain</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">CPM : CPM is "cost per
thousand" ad impressions, an industry standard measure for selling ads on
Web sites. This measure is taken from print advertising. The "M" has
nothing to do with "mega" or million. It's taken from the Roman
numeral for "thousand."CPC = Cost Per Click</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">CPC – Cost Per Click</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">CPD = Cost per Day </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">CPL = Cost per Lead</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Flat Rate – Total cost is
fixed.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Sponsorships/Bonus</span></span></div>
<h1 style="margin-left: 0.5in; text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="color: red;">25.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="color: red;"> What is browser/proxy server caching? What is caching?</span></span></h1>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">A: Information, such as web pages, images, etc.,
are saved on a user’s computer or proxy server so that the information can be
accessed more quickly. The information is accessed more quickly because the
browser and/or proxy server need not re-contact the original source. This is a
natural occurrence in the web and is responsible for making sure that web pages
load as quickly as they do.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">In an attempt to speed up
user experience around the web, most browsers implement a technology called
cache. This mechanism allows information, such as web pages, images, etc., to
be saved on a user’s computer. Therefore, if the user calls for a previously
requested web page, the browser will recall the information from the cache and
not make another request from the site itself. Once the browser receives a
DoubleClick ad image, it will store the image in the cache. Further calls for
the ad image will be drawn from the cache – not from DoubleClick -- and an
impression will not be counted. In order to defect the browser cache mechanism,
Cache busting (aka Random Number Generation (RNG)) is implemented. </span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<h1 style="margin-left: 0.5in; text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="color: red;">26.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span> <span style="color: red;">What is Random Number
Generation (RNG)? </span></span></h1>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">A: RNG is the process of inserting a random
number in HTML tags to defeat browser/proxy caching. Random numbers change
every time the tags are requested and sent. To be sure, cache busting can be
achieved via the inclusion of any random string; however, this string is most
commonly a number.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Browser caching can be
defeated by dynamically creating unique tags for each ad image served. This
ensures that when a user navigates from page to page the ad image is not
delivered from the browser’s cache, but rather a new image is delivered from
the DoubleClick servers for each request. To accomplish this unique tagging, a
different random number is added to the image tags that reference the ad image.
Typically, when a browser sees another image call with the same name, it pulls
the ad from cache. To defeat this, an ord= attribute is added to the HTML tag,
and when implemented correctly, prevents the images from being pulled from the
cache. Tags with different “ord=” values prevent this caching problem because
the different value forces the browser to retrieve a new banner from the ad
server. If not implemented correctly, though, browser caching will not be
defeated.</span></span></div>
<h1 style="margin-left: 0.5in; text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="color: red;">27.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="color: red;">What will happen if I do
not use RNG to defeat caching?</span></span></h1>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">A: Web pages, images, etc. will be served from
the user’s computer or proxy server rather than from DoubleClick’s servers.
This will result in the undercounting of impressions and will cause counting
discrepancies. This is an issue that can negatively affect both the
Advertiser/Client and the Publisher website.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">28.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Conversion tracking and how do you track the
same?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">What happens after
a viewer sees a banner and doesn’t click ? Are they coming back? Converting?</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Process of tracking the information beyond
click and impression like post click and post impression. This will be tracked
on the landing page. We need to use 1x1 pixel calls on the each page of the
landing URL (Advertiser website) where you want to track the conversion
activities.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">When a browser hits
a page on the advertiser’s site that contains a conversion/spotlight tag, the
browser initiates an “HTTP get request” for a 1x1 pixel to the ad serving tool.</span><span style="color: black; line-height: 115%;"> </span><span style="line-height: 115%;">In the process of making this request to DoubleClick, a user’s browser
passes back information in the tag including IP address, operating system,
browser type, cookie ID and the URL of the tag itself.</span></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">29.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Postclick/post impression</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">post-click activity
:An action performed by a user in a web page that contains Spotlight tags,
where the visit is a result of having clicked on an ad.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">post-impression
activity </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">An action performed
by a user in an advertiser’s web page that contains Spotlight tags, after
having seen an ad for the advertiser</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">30.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Why do we use clickTag in flash creative?</span></b></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">We
use clickTag because it allows us to add our click tracking string to the final
click through destination. Typically, clickTag is implemented in a button
action like so</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">on
(release) {</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;"> getURL (_level0.clickTag,
"_blank");</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">}</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">31.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Explain the following reporting metrics</span></b></span></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border: 1pt solid windowtext;">
<tbody>
<tr style="height: 15.75pt;">
<td style="background: none repeat scroll 0% 0% rgb(218, 218, 218); border: 1.5pt solid windowtext; height: 15.75pt; padding: 0in 7.5pt; width: 30.32%;" valign="top" width="30%"><div class="cellheading">
<span style="font-family: Verdana,sans-serif; font-size: small;">Field</span></div>
</td>
<td style="-moz-border-bottom-colors: none; -moz-border-left-colors: none; -moz-border-right-colors: none; -moz-border-top-colors: none; background: none repeat scroll 0% 0% rgb(218, 218, 218); border-color: windowtext windowtext windowtext -moz-use-text-color; border-image: none; border-style: solid solid solid none; border-width: 1.5pt 1.5pt 1.5pt medium; height: 15.75pt; padding: 0in 7.5pt; width: 69.66%;" valign="top" width="69%"><div class="cellheading">
<span style="font-family: Verdana,sans-serif; font-size: small;">Description</span></div>
</td>
</tr>
<tr style="height: 15.75pt;">
<td style="-moz-border-bottom-colors: none; -moz-border-left-colors: none; -moz-border-right-colors: none; -moz-border-top-colors: none; border-color: -moz-use-text-color windowtext windowtext; border-image: none; border-style: none solid solid; border-width: medium 1.5pt 1.5pt; height: 15.75pt; padding: 0in 7.5pt; width: 30.32%;" valign="top" width="30%"><div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">Click Rate</span></div>
</td>
<td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1.5pt 1.5pt medium; height: 15.75pt; padding: 0in 7.5pt; width: 69.66%;" valign="top" width="69%"><div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">The percentage of impressions that resulted in users
clicking an ad.</span></div>
<div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">Calculated as:</span></div>
<div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">Click Rate =
(Impressions/Clicks Recorded) * 100</span></div>
</td>
</tr>
<tr style="height: 15.75pt;">
<td style="-moz-border-bottom-colors: none; -moz-border-left-colors: none; -moz-border-right-colors: none; -moz-border-top-colors: none; border-color: -moz-use-text-color windowtext windowtext; border-image: none; border-style: none solid solid; border-width: medium 1.5pt 1.5pt; height: 15.75pt; padding: 0in 7.5pt; width: 30.32%;" valign="top" width="30%"><div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">Clicks Recorded</span></div>
</td>
<td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1.5pt 1.5pt medium; height: 15.75pt; padding: 0in 7.5pt; width: 69.66%;" valign="top" width="69%"><div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">The number of times users have clicked ads in a campaign to
date.</span></div>
</td>
</tr>
<tr style="height: 15.75pt;">
<td style="-moz-border-bottom-colors: none; -moz-border-left-colors: none; -moz-border-right-colors: none; -moz-border-top-colors: none; border-color: -moz-use-text-color windowtext windowtext; border-image: none; border-style: none solid solid; border-width: medium 1.5pt 1.5pt; height: 15.75pt; padding: 0in 7.5pt; width: 30.32%;" valign="top" width="30%"><div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">Effective CPM</span></div>
</td>
<td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1.5pt 1.5pt medium; height: 15.75pt; padding: 0in 7.5pt; width: 69.66%;" valign="top" width="69%"><div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">The cost per thousand impressions. </span></div>
<div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">Calculated as:</span></div>
<div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">Total Cost [$] /
(Delivered Impressions / 1000)</span></div>
</td>
</tr>
<tr style="height: 15.75pt;">
<td style="-moz-border-bottom-colors: none; -moz-border-left-colors: none; -moz-border-right-colors: none; -moz-border-top-colors: none; border-color: -moz-use-text-color windowtext windowtext; border-image: none; border-style: none solid solid; border-width: medium 1.5pt 1.5pt; height: 15.75pt; padding: 0in 7.5pt; width: 30.32%;" valign="top" width="30%"><div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">Impressions Delivered</span></div>
</td>
<td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1.5pt 1.5pt medium; height: 15.75pt; padding: 0in 7.5pt; width: 69.66%;" valign="top" width="69%"><div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">The number of impressions that have been delivered to date.
</span></div>
</td>
</tr>
<tr style="height: 15.75pt;">
<td style="-moz-border-bottom-colors: none; -moz-border-left-colors: none; -moz-border-right-colors: none; -moz-border-top-colors: none; border-color: -moz-use-text-color windowtext windowtext; border-image: none; border-style: none solid solid; border-width: medium 1.5pt 1.5pt; height: 15.75pt; padding: 0in 7.5pt; width: 30.32%;" valign="top" width="30%"><div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">Media Cost</span></div>
</td>
<td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1.5pt 1.5pt medium; height: 15.75pt; padding: 0in 7.5pt; width: 69.66%;" valign="top" width="69%"><div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">The cost of all delivered impressions and clicks. The cost
type and the cost entered against the placement are also factored in the
calculation. This information is determined by the advertiser when pricing
information is entered in the <i>Trafficking</i> module.</span></div>
<div class="cellbody">
<span style="font-family: Verdana,sans-serif; font-size: small;">The media cost does not take into account run dates, but
does take into account hybrid pricing.</span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="color: red;">32.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="color: red;">What is an <b><i>invalid
click?</i></b></span></span></div>
<div class="MsoNormal" style="margin-left: 0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><i>Invalid
click </i></b>is any click that is not
generated by an actual human user. Causes of invalid clicks: - Spiders, robots,
crawlers, and other automated agents: - Programs that download entire websites
for offline use: Link analyzers and code
validators: This is a click fraud technique.</span></div>
<div class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red;">33.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="color: red;">Why do we have to
send screen shot?? Explain</span></b></span></div>
<div class="MsoListParagraphCxSpLast">
<span style="font-family: Verdana,sans-serif; font-size: small;">Once the ad is serving live on the website
for a new campaign, we need to provide a proof of the same to advertiser. So
agency will take a screenshot on website once the ad is showing and this will
be shared with Advertiser as a proof<span style="font-family: Verdana,sans-serif;"><b><span style="color: red;"> </span></b></span></span></div>
<div class="MsoListParagraphCxSpLast">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpLast">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="font-family: Verdana,sans-serif;"><b><span style="color: red;">4.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></b></span> </span><span style="color: red; font-size: small;">What a sales person in publisher end do? </span></div>
<div class="MsoListParagraphCxSpLast">
<span style="font-family: Verdana,sans-serif; font-size: small;">Selling the ad inventory, checking
the availability and booking the ad slot and preparing Insertion order.</span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">35.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What are the basic element needed to traffic an
ad</span></b></span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Trafficking instruction/IO,
creative assets and Landing page URL</span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">36.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What are various types of creative rotations?</span></b></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">Random, sequential, weighted, best
performing etc</span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">37.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Explain what is CPM and CPC and how it differs
in terms of cost calculations?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">CPM and CPC are units or pricing models in an ad serving
system.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">CPM:- Cost per thousand impressions.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">CPC:- Cost per Click</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">38.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Explain below the creative rotation?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Random:</span></b><span style="line-height: 115%;"> All
of the creative in the ad are served in random order. This is the default
value.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Sequential:</span></b><span style="line-height: 115%;"> All
of the creative in the ad are served to a user in the order of the assignments.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Example (1,2,3…etc)</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Weighted:</span></b><span style="line-height: 115%;"> You
apply a percentage to each creative (for a total of 100 percent).Each creative
is served the specified percentage of the time.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Best
performing:</span></b><span style="line-height: 115%;"> Images are set to deliver in random order
until DFP can bias deliver to the best performing creative with the highest
click rate. The best performing creative is served 75 percent of the time, the
other creative share the remaining 25 percent of the time.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">39.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What is Click Command?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Click ads are used to track text links, emails or other
elements hard coded on a website. Site traffickers may want to insert a
click command in their site if they do not want to deliver creatives from a 3rd
party ad server. </span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">40.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What is caching ?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Caching: Caching is a technique used to increase
performance on<br />
the Internet. Web browsers and proxy servers save copies of web<br />
page elements (page source code, images, and so on) to local<br />
memory caches so that they do not have to retrieve the same<br />
material on subsequent requests.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">41.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What is under delivery?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Under Delivery: Delivery of less impressions,
visitors, or conversions than contracted for a specified period of time.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">42.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What are Discrepancies?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Difference in counts
(impression, click, Click to Landing) across two different ad servers
(Publisher and Advertiser)</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Cause a great amount
of pain for our customers – they have to be resolved, campaign by campaign, for
billing</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">43.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What causes discrepancies?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Difference of
counting methodologies and filtration procedures</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Trafficking Errors</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Number of redirects</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">User hits back
button, closes window, etc</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Popup blocking, ad
blocking</span></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">44.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What are troubleshooting steps for discrepancy
identification?</span></b></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Get all the reports</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Review the
trafficking</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Understand the
counting method used</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Testing with sample</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Communicate</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">There will be no
exact solution</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">45.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What is optimization?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Optimization techniques are used to Meet and
exceed established goals for all CPA, CPM and CPC campaigns.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Under delivery and over delivery reports will used
along with other guidelines, we can suggest the optimization required to meet
the goal. </span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">46.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What is targeting?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">The process of
delivering an advertiser's ad to the user through either content matching,
profiling, or filtering.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Improve response by
delivering messages to consumers who are most likely to respond.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">The control of the
distribution of ad creative to only those web sites or those users that fit
within the particular targeting parameters. </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Targeting has the
potential to dramatically improve the advertiser's ROI </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">The process of
specifying criteria so that an appropriate ad is served to a user.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">47.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Explain 4 various types of targeting?</span></b></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Geographic
targeting - </span></b><span style="line-height: 115%;">It is used to target users in specific
geographic locations. E.g.: Country, State/Region, Area Code and DMA.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Demographic Targeting
- </span></b><span style="line-height: 115%;">Based
on the demographic data – age, sex, salary etc </span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Internet-related
targeting-</span></b><span style="line-height: 115%;"> It is used to target users who are accessing the
web in specific ways. E.g. IE 7,Mozilla, Firefox etc</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Computer
system targeting</span></b><span style="line-height: 115%;"> - It is used to target users who are
accessing the web with specific computer technologies. E.g. Windows 95</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Time
and day targeting</span></b><span style="line-height: 115%;"> - It is used to choose the times of
day and days of the week at which ads are served to users.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Contextual/content
targeting - </span></b><span style="line-height: 115%;">It is used to serve ads to users based
on the content they view in your website. You target an ad to a specific
section of your website based on the content contained in that section. For
example, you can specify that ads for hotels can be served only to the travel
section of your website.You can target to content by using DART sites, zones,
and content categories.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Key-value and keyword
targeting - </span></b><span style="line-height: 115%;">It is a feature that is used to serve
ads to users based on the following: text that a user enters into a search engine
(for example, a user who is searching for computers)</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">48.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What is boomerang Targeting?</span></b></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">It is an enhanced
targeting feature that enables you to target ads to anonymous users who perform
specific actions, such as view web pages or ads on multiple occasions, make
frequent purchases, or provide membership data.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">49.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Behavioral Targeting</span></b></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;"> Behavioral targeting uses information
collected on an individual's web-browsing behavior, such as the pages they have
visited or the searches they have made, to select which advertisements to
display to that individual. </span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">50.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What is a cookie ?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;"> In <a href="http://en.wikipedia.org/wiki/Computing"><span style="color: windowtext; line-height: 115%; text-decoration: none;">computing</span></a>,
a cookie (also browser cookie, computer cookie, tracking cookie, web cookie,
internet cookie, and HTTP cookie) is a small string of text stored on a user's
computer by a <a href="http://en.wikipedia.org/wiki/Web_browser"><span style="color: windowtext; line-height: 115%; text-decoration: none;">web browser</span></a>. A cookie consists of one or more
name-value pairs containing bits of information such as user preferences,
shopping cart contents, the identifier for a server-based <a href="http://en.wikipedia.org/wiki/Http_session"><span style="color: windowtext; line-height: 115%; text-decoration: none;">session</span></a>,
or other data used by websites. </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">A cookie can be used
for <a href="http://en.wikipedia.org/wiki/Authentication"><span style="color: windowtext; line-height: 115%; text-decoration: none;">authenticating</span></a>, session tracking (state maintenance),
and maintaining specific information about users, such as site preferences or
the contents of their <a href="http://en.wikipedia.org/wiki/Electronic_shopping_cart"><span style="color: windowtext; line-height: 115%; text-decoration: none;">electronic shopping carts</span></a>.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">51.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Advantage and Disadvantage of Targetting?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Advantage:</span></b></span></div>
<ol start="1" style="margin-top: 0in;" type="1">
<li class="MsoNormal"><span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Deliver
your ad to the right audience, and therefore increasing brand awareness</span></span></li>
<li class="MsoNormal"><span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Eliminates
wastage of impressions</span></span></li>
<li class="MsoNormal"><span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Increased
conversion rate.</span></span></li>
<li class="MsoNormal"><span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">High
ROI</span></span></li>
<li class="MsoNormal"><span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Deliver
an ad to the right user at the right time</span></span></li>
</ol>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="line-height: 115%;">Disadvantage:</span></b></span></div>
<ol start="1" style="margin-top: 0in;" type="1">
<li class="MsoNormal"><span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Low
reach </span></span></li>
<li class="MsoNormal"><span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Under
delivery</span></span></li>
</ol>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">52.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;"> What is Random
Number Generation (RNG)? </span></b></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">RNG is the process of
inserting a random number in HTML tags to defeat browser/proxy caching. Random
numbers change every time the tags are requested and sent. To be sure, cache
busting can be achieved via the inclusion of any random string, however, this
string is most commonly a number.</span></span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">53.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What is browser/proxy server caching?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Information, such as
web pages, images, etc., are saved on a user’s computer or proxy server so that
the information can be accessed more quickly. The information is accessed more
quickly because the browser and/or proxy server need not re-contact the
original source. This is a natural occurrence in the web and is responsible for
making sure that web pages load as quickly as they do.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">54.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What will happen if you do not use RNG to
defeat caching?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Web pages, images,
etc. will be served from the user’s computer or proxy server rather than from
DoubleClick’s servers. This will result in the undercounting of impressions and
will cause counting discrepancies. This is an issue that can negatively affect
both the Advertiser/Client and the Publisher website.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">55.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Briefly explain Ad Networks and any two
advantages of ad networks?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">They are collection of sites( either partnered,
own or both)</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Advantages:</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">The lower CPM connection: Publishers still have
substantial unsold inventory which is sold to adnetworks at lower price than
the normal price.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Better targeting, higher CPMs:The report suggests
that better ad network targeting and inventory management will generate higher
CPMs.</span></span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;"> </span><b> </b></span></div>
<div class="MsoListParagraphCxSpLast" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">57.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Define Inventory?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Inventory is the total number of ad views that a
Web site has to sell over a given period of time </span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">58.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What is Yield Management?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Maximizing ad revenue. Making sure that the publishers are making
the most money possible while fulfilling all ad delivery priorities.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">59.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Explain Inventory Management Process</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Sales team process</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Managing the ad inventory available for sale. Responding to proposals and letting the sales
team what’s available for sale. Also forecasting the available inventory on the
specific website for future dates.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">60.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><b><span style="color: red; line-height: 115%;">Explain
Over delivery and Under delivery. What are the optimization you will do for
each case ?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Over Delivery – If the impression delivered by the
ad server is exceeding the per day goal of the overall inventory booked.
Campaign is speeding. Optimization – To control the delivery we can set
frequency cap, hard stop, add targeting,
remove sites/zone etc and apply key-value, extended the rundates etc</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Under Delivery - If the impression delivered by
the ad server is below the per day goal of the overall inventory booked.
Camping is running slow. Optimization – To increase the ad delivery – we can ad
more sites/zones, swap the creative, remove targeting, remove frequency
capping.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">61.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Sony wants to advertise on Digital camera. What
are some of the benefits and risks running this ad campaign on all available
sites in the world?</span></b></span></div>
<div class="MsoListParagraphCxSpLast">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Benefits: - You can reach to large number of
audience across the world. Branding and awareness. Reach to various kinds of
people with various interests</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">MORE IMPRESSIONS, CLICKS and CTR</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Risk: Cost of running the campaign is more.
Product is not targeting to appropriate audience. Less rate of conversion.
Wastage of impressions and click cost. We need to target to specific users to
get more ROI</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">62.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Maruthi wants to run an ad campaign for its new
SWIFT car. Suggest some website to the advertiser so that they can get maximum
reach and ROI. Also explain why you are selecting those sites.</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Auto related site – Reach to concentrated audience
so that conversion rate is more.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Example : </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">CARS.com (Site dedicated to cars and accessories –
Used, New etc) – Carwale.com, cardomain, Autosite.com, </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Yahoo/MSN – Popular site in the world and wide
range of audience.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">63.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">List 4 Publisher adserving tools?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">DFP – DART For Publisher (DoubleClick)</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Accipiter</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Yield Manger</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">YAHOO APT</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">HELIOUS</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">OAS</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">AD BUILDER</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">AD MODUS</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Value Click</span></span></div>
<div class="MsoListParagraph" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">64.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">List 4 3rd part Advertiser adserving tools?</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">DFA</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">MediaPlex</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">ATLAS</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">ZEDO</span></span></div>
<div class="MsoListParagraphCxSpFirst">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">65.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">Define the attribute of a FLASH creative</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Button action</span></span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Verdana,sans-serif; font-size: small;">on (release) { </span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: Verdana,sans-serif; font-size: small;">
getURL (_level0.clickTag, "_blank"); </span></div>
<div class="MsoListParagraphCxSpLast">
<span style="font-family: Verdana,sans-serif; font-size: small;">
}</span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="line-height: 115%;">Audio, Duration, Animation, Number of loops and Version</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">66.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">What is the use of backup gif while trafficking
a Flash creative?</span></b></span></div>
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<span style="font-family: Verdana,sans-serif; font-size: small;">A.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span>Client can run both flash and gif together and
get more impressions</span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt; text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><span style="background: none repeat scroll 0% 0% lime;">B.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="background: none repeat scroll 0% 0% lime;">If the user computer does not have
flash plug-in or version then gif creative will be served</span></span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt; text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">C.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span>Based on the targeting criteria either gif and
flash can be served</span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt; text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;">D.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span>None of the above</span></div>
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<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">67.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">List at least 6 creative specification</span></b></span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Verdana,sans-serif; font-size: small;">KB Size, Pixel size, button action, version, loops, Audio,
Rotation, Animation, duration etc</span></div>
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<span style="font-family: Verdana,sans-serif; font-size: small;"> </span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;">
<span style="font-family: Verdana,sans-serif; font-size: small;"><b><span style="color: red; line-height: 115%;">69.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></b><b><span style="color: red; line-height: 115%;">List few types of creative?</span></b></span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Verdana,sans-serif; font-size: small;">Gif/Jpeg</span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Verdana,sans-serif; font-size: small;"> Flash</span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Verdana,sans-serif; font-size: small;"> RichMedia </span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Verdana,sans-serif; font-size: small;"> Expandable</span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Verdana,sans-serif; font-size: small;"> Floating</span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Verdana,sans-serif; font-size: small;"> Popup and Popunder </span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Verdana,sans-serif; font-size: small;"> Click commands/Text
ads</span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Verdana,sans-serif; font-size: small;"> Pixel Ads</span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><br /></span></div>
</div>
Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-85988723705871832962012-11-19T23:10:00.001+05:302012-11-19T23:10:36.573+05:30What It’s Really Like to Work at Google<div dir="ltr" style="text-align: left;" trbidi="on">
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Google. It’s one of the most common household words in today’s modern society, and yet for a company that is used by most of us essentially as an algorithm, it tends to trigger a highly emotional response when overheard. It’s a dream job for college students nearing graduation, a highly coveted invitation to lunch by friends and colleagues who work near campus, and the bane of existence for those who produce content for the Internet. For several years, most of the public has seen quick glimpses of the life of those who work at Google: offices filled with primary colors, couches, large kitchens, massage chairs, and even <a href="http://www.businessinsider.com/cool-offices-google#this-is-our-favorite-thing-in-the-building-a-hanging-cargo-net-hammock-8" rel="nofollow" target="_blank">hammocks</a>. There’s no doubt that working at Google comes with perks; not only does Google provide the traditional benefits like health insurance and extremely competitive pay, but Googlers are treated to free breakfast, lunch, dinner, snacks, free on-site massages, car detailing, on-site fitness centers, and even napping pods.<br />
It’s almost as if you could live on campus and never leave. Google’s motto is (apparently) “Don’t be evil,” and it goes out of its way, every day, to ensure Googlers live extremely well on campus. But what is this life really like?<br />
<span class="embed-youtube" style="display: block; text-align: center;"><iframe class="youtube-player" frameborder="0" height="345" src="http://www.youtube.com/embed/ZBG4CWvDeS8?version=3&rel=1&fs=1&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent" type="text/html" width="560"></iframe></span><br />
One software engineer on the Mountain View campus, who is married with an 18-month-old son, says that these perks encourage a work-life balance. For example, he comes into the office around 9 a.m., and may leave for salsa dancing classes with other Googlers at 2 p.m. He then comes back, codes for a few hours, then may go to a bar on campus with some colleagues, return to work, and then go home around 7 p.m. He says he typically gets back to work, while at home, around 10 p.m. To him, this is the epitome of Google’s work-life balance, though the amount of personal life in his day amounts to less than three hours with his family, assuming the rest of the time is spent sleeping.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD51OoBHrvsiuhmxTST-9XfCsLcW6SJEYz1vg_kYyExrCdrlkJwTPYmGog5eV1dWCtFDiQABdpsIP_sYZK4_oPaOUboaHtf-rg7FMyrrD-ulwPVdp5EZvGeIQR33YopSM26O8F-FEV9_w/s1600/20120915_181330.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD51OoBHrvsiuhmxTST-9XfCsLcW6SJEYz1vg_kYyExrCdrlkJwTPYmGog5eV1dWCtFDiQABdpsIP_sYZK4_oPaOUboaHtf-rg7FMyrrD-ulwPVdp5EZvGeIQR33YopSM26O8F-FEV9_w/s320/20120915_181330.jpg" width="320" /></a>Other Googlers do use the full features of the campus to essentially live and breathe Google, ensuring they stay healthy and fit with Google’s exceptional dining facilities, on-site gyms, and medical teams while demonstrating a devout work ethic. It’s no secret that one of the biggest perks of Google is the food — in fact, some warn new hires of the “Google 15″ due to the massive options, especially at the Mountain View campus. Google features full showers and locker rooms, enabling Googlers to work as hard as they want, potentially for days at a time. A former contractor for Google noted that many of the engineers and sales teams “are always pushing themselves and each other. I saw a lot of really determined, competitive people there,” to the point that they would stay on campus for several days at a time.<br />
Brilliantly, Google has designed all of its offices so its employees can stay at work overnight, without having to worry about a thing — such as their hunger, health, or hygiene.<br />
<img alt="What It's Really Like to Work at Google" class="aligncenter size-full wp-image-44250" height="396" src="http://www.lockergnome.com/wp-content/uploads/2012/01/google-office-Flickr-Photo-Sharing.jpg" title="google office" width="497" /><br />
That is, unless you have a family. The software engineer I spoke with usually makes the choice to go home, as do the members of his team. He notes that “there are a large collection of people who have families on [his] team.” However, he also explains that at Google, “your compensation is correlated to the amount of effort you can put in.” While he says there is no direct pressure to conform to “crazy hours,” he hints at the reason he lives a Google-centric life: His pay is directly related to the amount of time he spends with Google. For those who can’t keep up with the demand, they simply have no choice but to leave, as previous (and notably older) Google employees have done when they must make the choice between raising a family or getting a raise. (I personally know at least one former Seattle-area Googler who quit under similar circumstances after being forced to either choose seeing his newborn less, or receive a demotion if he didn’t travel more.)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj90uh9XGFB3IvCHH9-qcCPEEXqzROiCJOqdU8s0G2_NOSiBmA4crl4cuJ_g7vSdd8ucsUjYhX4MEtha7ZzZNOkO7R1CR6ky0COzE4VPakzZJBZLN1hxhegTJIX6lcUI9d1PDyjenm7PY/s1600/20120904_030134.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj90uh9XGFB3IvCHH9-qcCPEEXqzROiCJOqdU8s0G2_NOSiBmA4crl4cuJ_g7vSdd8ucsUjYhX4MEtha7ZzZNOkO7R1CR6ky0COzE4VPakzZJBZLN1hxhegTJIX6lcUI9d1PDyjenm7PY/s320/20120904_030134.jpg" width="320" /></a></div>
But is Google really that bad? For those who strive for work-life integration, rather than crave work-life balance, the Google lifestyle seems to truly be a dream. The software engineer I spoke with highlighted that there really are “no hindrances to leave campus, as Google wants to make sure that [it] can provide you with the means to get things done without knocking you out of [the] productivity zone.” Employees can punctuate their day (like he does with salsa classes) and grab food, play a game of pool, or nap as needed. He said that “as an engineer you can get into the zone, but it’s hard to get back into it if you’re knocked out.” He said that at Google, the design of the campus and the company benefits are definitely a “way to get the most out of employees,” allowing Googlers the mental breaks they need to be the most productive.<br />
Google also ensures its employees that it’s not all work, and no play. In fact, this might be the biggest misconception of Google employees. Not only does the office look fun; it <em>is</em> fun. The engineer told me that alcohol is extremely prevalent on campus, complete with several tiki bars. He said that at these bars there are “glasses of wine and scotch available, and if you try hard enough, you can always find alcohol” somewhere on campus.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0LujLRzuPFvsn9lV14rflN3bk406rmqtz-u8vvaI9b1-wVGJa8dLBfYYqNhQmRcmt3bywknHidAQ8Qu3DdhDdkPj21uXiHYmlEZ8kJdPy6CFO_rK_81qgA5IKehquVtsD26WsM_qlHjw/s1600/20121019_233433.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0LujLRzuPFvsn9lV14rflN3bk406rmqtz-u8vvaI9b1-wVGJa8dLBfYYqNhQmRcmt3bywknHidAQ8Qu3DdhDdkPj21uXiHYmlEZ8kJdPy6CFO_rK_81qgA5IKehquVtsD26WsM_qlHjw/s320/20121019_233433.jpg" width="320" /></a>Drinking? While working? While you might crack a beer on your desk at 4 p.m. on a Friday, drinking is just part of the job at Google. The software engineer even revealed that “some managers even pressure their teams to drink.” Googlers also celebrate a “TGIF” every Friday, where even more booze flows freely. During these sessions, a New York Times best-selling author might speak, or Lady Gaga might perform, with Googlers filling the cafeterias of multiple buildings to listen and watch. Other times, it’s a very casual happy hour that often lasts late into the evening — all while never leaving the cozy confines of their home away from home. Luckily for these Googlers, the Mountain View campus is now starting to serve meals on weekends. (Hangover brunch, anyone?)</div>
Google’s closed doors have cultured an open environment internally that has empowered its employees — at least the ones who can afford to live and breathe the search behemoth — to speak their minds. The problem is that Google is growing in not only in its own power, but in size, and in age. Young, unmarried Googlers can easily choose to work more than those who are older with kids and are being compensated accordingly — which forces those with more tried and proven talent to join other corporations. Google is also losing its agility as it grows — the perks now come with red tape and decisions are harder to make by management. Google is no longer a fun, whimsical startup with a few young kids with big ideas. In fact, some town hall meetings about controversial decisions, such as the Google+ real names policy, get so heated that discussions between other Googlers erupt nearly to the point of physical violence (which is notably <em>not</em> tolerated).<br />
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Working at Google is a choice to eat, sleep, and breathe Google. It’s a conscious decision, and also an emotional choice for each employee. While we as consumers, dream-job seekers, and bloggers each feel a specific way about Google, we merely <a href="http://www.google.com/doodles/finder/2012/All%20doodles" rel="nofollow" target="_blank">enjoy a Doodle</a> or stress about changes to the algorithm. However, those inside the castle walls feel nothing but Google, and only because of Google.<br />
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And while those from both the inside and outside see an office that is, according to that software engineer, “an area that feels organic and free flowing so you don’t feel like a cog in a machine,” that is exactly the antithesis of the culture that Google has bred. While employees rave about the amount of alcohol available, the free food, and the lack of hindrances to leaving campuses — and yet say they are a free moving object — it’s hard to deny that working for Google sounds like being a part of, well, something <em>else</em>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3FE7CnluwB_pUlYbME8kmspe21yy4ZvSUL737a6s-aPmBeDKRBYTeUIsI3RZpprvfo4LokbTPIl2oCix1R-tB0S152j8wwcCLY2bv9WycUi1jw0LOZPK6APBuUdnI0vc8h6wnrVscdiE/s1600/20120904_013835.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3FE7CnluwB_pUlYbME8kmspe21yy4ZvSUL737a6s-aPmBeDKRBYTeUIsI3RZpprvfo4LokbTPIl2oCix1R-tB0S152j8wwcCLY2bv9WycUi1jw0LOZPK6APBuUdnI0vc8h6wnrVscdiE/s320/20120904_013835.jpg" width="320" /></a></div>
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Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-17809943407686465842012-08-06T00:48:00.000+05:302012-12-01T17:19:43.042+05:3013 Interesting Facts About Google<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;"><img height="99" src="http://www.hongkiat.com/blog/wp-content/uploads/google/logo.png" style="border: 0px; font-family: inherit; font-size: 14px; font-style: inherit; margin: 0px; max-width: 640px; padding: 0px; vertical-align: baseline;" width="450" /></div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#1</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">The prime reason the Google home page is so bare is due to the fact that the founders didn’t know HTML and just wanted a quick interface. In fact it was noted that the submit button was a long time coming and hitting the RETURN key was the only way to burst Google into life.</div><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;"><span id="more-482" style="border: 0px; font-family: inherit; font-size: 14px; font-style: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#2</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">Due to the sparseness of the homepage, in early user tests they noted people just sitting looking at the screen. After a minute of nothingness, the tester intervened and asked <em style="border: 0px; font-family: inherit; font-size: 14px; margin: 0px; padding: 0px; vertical-align: baseline;">‘Whats up?’</em> to which they replied <em style="border: 0px; font-family: inherit; font-size: 14px; margin: 0px; padding: 0px; vertical-align: baseline;">“We are waiting for the rest of it”</em>. To solve that particular problem the Google Copyright message was inserted to act as a crude end of page marker.</div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#3</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">One of the biggest leap in search usage came about when they introduced their much improved spell checker giving birth to the “Did you mean…” feature. This instantly doubled their traffic, but they had some interesting discussions on how best to place that information, as most people simply tuned that out. But they discovered the placement at the bottom of the results was the most effective area.</div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#4</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">The infamous “I feel lucky” is nearly never used. However, in trials it was found that removing it would somehow reduce the Google experience. Users wanted it kept. It was a comfort button.</div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#5</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">Orkut is very popular in Brazil. Orkut was the brainchild of a very intelligent Google engineer who was pretty much given free reign to run with it, without having to go through the normal Google UI procedures, hence the reason it doesn’t look or feel like a Google application. They are looking at improving Orkut to cope with the loads it places on the system.</div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#6</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">Google makes changes small-and-often. They will sometimes trial a particular feature with a set of users from a given network subnet; for example Excite@Home users often get to see new features. They aren’t told of this, just presented with the new UI and observed how they use it.</div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#7</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">Google has the largest network of translators in the world</div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#8</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">They use the 20% / 5% rules. If at least 20% of people use a feature, then it will be included. At least 5% of people need to use a particular search preference before it will make it into the ‘Advanced Preferences’.</div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#9</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">They have found in user testing, that a small number of people are very typical of the larger user base. They run labs continually and always monitoring how people use a page of results.</div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#10</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;"><strong>The name ‘Google’ was an accident. A spelling mistake made by the original founders who thought they were going for ‘Googol’</strong></div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#11</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">Gmail was used internally for nearly 2years prior to launch to the public. They discovered there was approximately 6 types of email users, and Gmail has been designed to accommodate these 6.</div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#12</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">They listen to feedback actively. Emailing Google isn’t emailing a blackhole.</div><h4 style="background-color: white; border: 0px; color: #252525; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.8em; line-height: 1.25em; margin: 35px 0px 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;">#13</h4><div style="background-color: white; border: 0px; color: #3c3c3c; font-family: 'Droid Sans', Helvetica, Arial, sans-serif; font-size: 1.15em; line-height: 1.65em; margin-bottom: 1.8em; margin-top: 0.55em; padding: 0px; vertical-align: baseline;">Employees are encouraged to use 20% of their time working on their own projects. Google News, Orkut are both examples of projects that grew from this working model.</div></div>Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com1tag:blogger.com,1999:blog-1971092190562199857.post-35768351039792432022011-09-16T18:33:00.000+05:302011-09-16T18:34:37.581+05:30Idiots<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dwJ4pC8UnkIRZ5GIWFCNItD-7fZ24TsLY_8GQC4KtF_K6hpqYHZ2c2Z1A7-d0DUba3aLDtCXiJ5A8BUJ0XzMA' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
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Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-66943064584687946222011-08-26T19:08:00.000+05:302013-08-30T02:39:54.235+05:30About Anna<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Georgia, Times New Roman, serif;">1. Who is Anna Hazare? <span style="font-size: x-small;"></span></span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"></span></span>An ex-army man. Fought 1965 Indo-Pak War </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">2. What's so special about him? </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> He built a village Ralegaon Siddhi in Ahamad Nagar district, Maharashtra </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">3. So what? </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span>This village is a self-sustained model village. Energy is produced in the village itself from solar power, biofuel and wind mills. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">In 1975, it used to be a poverty clad village. Now it is one of the richest village in India. It has become a model for self-sustained, </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">eco-friendly & harmonic village. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">4. Ok,...? </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span>This guy, Anna Hazare was awarded Padma Bhushan and is a known figure for his social activities. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">5. Really, what is he fighting for? </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span>He is supporting a cause, the amendment of a law to curb corruption in India. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">6. How that can be possible? </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span>He is advocating for a Bil, The Jan Lokpal Bill (The Citizen Ombudsman Bill), that will form an autonomous authority who will make </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">politicians (ministers), beurocrats (IAS/IPS) accountable for their deeds. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">8. It's an entirely new thing right..? </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span>In 1972, the bill was proposed by then Law minister Mr. Shanti Bhushan. Since then it has been neglected by the politicians and some </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">are trying to change the bill to suit thier theft (corruption). </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">7. Oh.. He is going on a hunger strike for that whole thing of passing a Bill ! How can that be possible in such a short span of time? </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">The first thing he is asking for is: the government should come forward and announce that the bill is going to be passed. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Next, they make a joint committee to DRAFT the JAN LOKPAL BILL. 50% goverment participation and 50% public participation. Because you cant trust the government entirely for making such a bill which does not suit them. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">8. Fine, What will happen when this bill is passed? </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">A LokPal will be appointed at the centre. He will have an autonomous charge, say like the Election Commission of India. In each and every state, Lokayukta will be appointed. The job is to bring all alleged party to trial in case of corruptions within 1 year. Within 2 years, the guilty will be punished. Not like, Bofors scam or Bhopal Gas Tragedy case, that has been going for last 25 years without any result. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">9. Is he alone? Who else is there in the fight with Anna Hazare? </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"> <span style="font-size: x-small;"><span style="font-size: 10pt;"></span></span>Baba Ramdev, Ex. IPS Kiran Bedi, Social Activist Swami Agnivesh, RTI activist Arvind Kejriwal and many more. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Prominent personalities like Aamir Khan is supporting his cause. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">10. Ok, got it. What can I do? </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"></span></span>At least we can spread the message. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">How?</span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"></span></span>Putting status message, links, video, changing profile pics. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">At least we can support Anna Hazare and the cause for uprooting corruption from India. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">At least we can hope that his Hunger Strike does not go in vain. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;"><span style="font-size: 10pt;"> </span></span> </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">At least we can pray for his good health. </span><br />
<b><span style="color: #000066; font-size: x-small;"><span style="color: #000066; font-family: Georgia, Times New Roman, serif; font-size: 10pt; font-weight: bold;"> </span></span></b> <br />
<span style="font-size: x-small;"><span style="font-family: Verdana, sans-serif; font-size: 10pt;"> </span></span> <br />
<img height="228" src="https://mail.google.com/mail/?ui=2&ik=096e475b9d&view=att&th=131e1478e5768660&attid=0.1&disp=emb&realattid=86fb2f3ad2f3ecbb_0.2&zw" width="263" /></div>
Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-51280552652498524902011-08-25T19:38:00.000+05:302011-09-16T18:36:50.987+05:30Difference between Lokpal vs Jan Lokpal Bill<div dir="ltr" style="text-align: left;" trbidi="on"><table border="0"><tbody>
<tr><td style="text-align: center;"><strong><span style="color: #ff6600;">LOKPAL BILL </span></strong></td> <td style="text-align: center;"><span style="color: #99cc00;"><strong>JAN LOKPAL BILL </strong></span></td> </tr>
<tr><td><span style="color: black; font-family: georgia; font-size: 115%;">Government's Lokpal will not have any power to either initiate action suo motu in any case or even receive complaints of corruption from public</span> </td> <td><span style="color: black; font-family: georgia; font-size: 115%;">The Jan Lokpal proposes full powers to initiate investigations suo motu in any case and also to directly entertain complaints from the public.</span> </td> </tr>
<tr><td><span style="color: black; font-family: georgia; font-size: 115%;">The government wants Lokpal to be an advisory body, which will only forward its enquiry report to the competent authority for action.</span> </td> <td><span style="color: black; font-family: georgia; font-size: 115%;">The Jan Lokpal Bill proposes powers to initiate prosecution after completion of investigations.</span> </td> </tr>
<tr><td><span style="color: black; font-family: georgia; font-size: 115%;">The government's Lokpal will not have any police powers and it will not be able to register an FIR. </span> </td> <td><span style="color: black; font-family: georgia; font-size: 115%;">The Jan Lokpal proposes police powers and would be able to register FIR, proceed with criminal investigations and launch prosecution.</span> </td> </tr>
<tr><td><span style="color: black; font-family: georgia; font-size: 115%;">The government's Lokpal won't have powers to investigate any case against PM, which deals with foreign affairs, security and defence.</span> </td> <td><span style="color: black; font-family: georgia; font-size: 115%;">But the Jan Lokpal Bill proposes no such bar on Lokpal's powers.</span> </td> </tr>
<tr><td><span style="color: black; font-family: georgia; font-size: 115%;">The government's Lokpal will not have jurisdiction over bureaucrats and government officers.</span></td> <td><span style="color: black; font-family: georgia; font-size: 115%;">Jan Lokpal will have jurisdiction over politicians, officials and even judges. It also proposes merging the entire vigilance machinery into Lokpal.</span></td></tr>
</tbody></table></div>Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-68267713593921857122011-07-04T20:58:00.000+05:302011-09-16T18:36:51.026+05:30Corruption in India<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div>To day at least for India corruption is the password, an oft-heard subject of discussions and conversations on all kinds of forums and platforms. The simple layman's definition of corruption is to get a job done in a wrong and unethical way.<br />
<br />
Corruption is today a world-wide phenomenon. In our own country some people in high positions lave been charged for it.<br />
<br />
A corrupt person is termed immoral, dishonest and unscrupulous in his dealings. His disregard for honesty, righteousness and truth results in his alienation from society. He is treated with contempt. But as erosion of values leads to decadence, remedies for the social malaise remain elusive, and so no amount of contempt can eradicate corruption which is a symptom of decadence.<br />
<br />
Corruption is the most virulent when crises everywhere threaten the very existence of the society and the faith in life is shaken. It has always been there like tie leech, but when the system grows weaker and the boat flounders, it gets bolder and drains its victims of the last drops of their blood.<br />
<br />
The older the system the weaker it grows and fails to solve the riddles of life that grows more complex every day. So men lose faith in it and let it drift down. At this point corruption takes over and plunges the entire society. After Second World War the old system with all its values was left in a shambles. The crippling effects of the war, the recession and depression, and uncertainties in a faithless world of maimed and moribund encouraged cynicism in a section of the population.<br />
<br />
This section included the government officials dealing in essential commodities. They found the post-war conditions ideal for fishing in troubled waters and jetting richer. They formed a sort of vicious circle in which moral values and honest intentions no longer held valid. The flourishing black market in essential commodities, adulteration of even baby- food, bribery, fraud and economic, political and administrative manipulations with an eye on earning profits has brought untold misery to the people.<br />
<br />
One would say the corruption in India has an ancient lineage; it is sanctified by tradition. The author of the Arthasastra made some remarks on government officials of his time which are relevant even today: "Just as it is impossible not to taste the honey or the poison that finds itself at the tip of the tongue, so it is impossible for a government servant not to eat up at least a bit of the king's revenue. These in the postwar world became only bolder while eating up government money and accepting bribes.<br />
<br />
Today, when India is free, these officials representing all government departments are very close to the most corrupt businessmen who are too unscrupulous to let any opportunity of amassing profits slip. This collusion broadens the base of the vicious circle and corruption spreads 'like wild fire to engulf the entire society. The political and social guardians depend only too much on the richer communities and they look indulgently on while these communities hold the entire society and the government to ransom.<br />
<br />
Corruption starts at the top and percolates down to the whole society. Such corruption cannot be confined to the towns alone. It is as widespread in the villages where the dishonest officials and the traders carry the germs of the disease. The tyranny of confusion and price rules the land and the people are helpless victims of corruption everywhere.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeaZorvdNt5v3Th7am_sjFRSHrZUg9WxMcqTYHv3mh7qvyfFVG3xerzmcd7Hw3HHzGBnQTEaHBQzLsZdk2X5B70Un6ttyBCs9iFmlLK6d7Ut_geuGGFIuacZ69bedOgbNwK5CKiMO9gMc/s1600/0ZKENCAV0PXV8CA445TTUCA7I6G2MCAWSB33ACAVIG372CAA7I7WLCA176ABGCA9WYSBHCA2J0I0VCA48X63ECAV2TC8MCAD22W2ZCALSC7BSCAPRTTWJCA0WXCZGCADP8Z00CAHFII5ECA2VZS81CA8TWUQ0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" i$="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeaZorvdNt5v3Th7am_sjFRSHrZUg9WxMcqTYHv3mh7qvyfFVG3xerzmcd7Hw3HHzGBnQTEaHBQzLsZdk2X5B70Un6ttyBCs9iFmlLK6d7Ut_geuGGFIuacZ69bedOgbNwK5CKiMO9gMc/s1600/0ZKENCAV0PXV8CA445TTUCA7I6G2MCAWSB33ACAVIG372CAA7I7WLCA176ABGCA9WYSBHCA2J0I0VCA48X63ECAV2TC8MCAD22W2ZCALSC7BSCAPRTTWJCA0WXCZGCADP8Z00CAHFII5ECA2VZS81CA8TWUQ0.jpg" /></a></div></div>Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com1tag:blogger.com,1999:blog-1971092190562199857.post-62807851314927832592011-06-29T17:29:00.000+05:302012-12-01T17:21:04.076+05:30Top 15 Most Popular Websites<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<br />
June 2011<br />
<br />
Here are the 15 Most Popular Sites (English Language) as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast. "*#*" Denotes an estimate for sites with data, but no Compete rank, or sites with limited Quantcast data.<br />
<br />
1 <br />
<span style="color: black;"><strong>Google</strong></span><br />
<br />
1 - eBizMBA Rank <br />
650,000,000 - Estimated Unique Monthly Visitors <br />
1 - Compete Rank <br />
1 - Quantcast Rank <br />
1 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
2 <br />
<strong>Facebook</strong><br />
<br />
2 - eBizMBA Rank <br />
550,000,000 - Estimated Unique Monthly Visitors <br />
3 - Compete Rank <br />
2 - Quantcast Rank <br />
2 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
3 <br />
<strong>Yahoo!</strong><br />
<br />
3 - eBizMBA Rank <br />
450,000,000 - Estimated Unique Monthly Visitors <br />
2 - Compete Rank <br />
3 - Quantcast Rank <br />
4 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
<br />
4 <br />
<strong>YouTube</strong><br />
<br />
4 - eBizMBA Rank <br />
400,000,000 - Estimated Unique Monthly Visitors <br />
4 - Compete Rank <br />
4 - Quantcast Rank <br />
3 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
5 <br />
<strong>Wikipedia</strong><br />
<br />
7 - eBizMBA Rank <br />
350,000,000 - Estimated Unique Monthly Visitors <br />
6 - Compete Rank <br />
7 - Quantcast Rank <br />
7 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
6 <br />
<strong>msn</strong><br />
<br />
8 - eBizMBA Rank <br />
325,000,000 - Estimated Unique Monthly Visitors <br />
8 - Compete Rank <br />
6 - Quantcast Rank <br />
11 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
7 <br />
<strong>amazon</strong><br />
<br />
10 - eBizMBA Rank <br />
250,000,000 - Estimated Unique Monthly Visitors <br />
9 - Compete Rank <br />
7 - Quantcast Rank <br />
15 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
8 <br />
<strong>ebay</strong><br />
<br />
13 - eBizMBA Rank <br />
210,000,000 - Estimated Unique Monthly Visitors <br />
8 - Compete Rank <br />
11 - Quantcast Rank <br />
21 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
<br />
9 <br />
<strong>Twitter</strong><br />
<br />
15 - eBizMBA Rank <br />
180,000,000 - Estimated Unique Monthly Visitors <br />
30 - Compete Rank <br />
5 - Quantcast Rank <br />
9 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
10 <br />
<strong>bing</strong><br />
<br />
17 - eBizMBA Rank <br />
165,000,000 - Estimated Unique Monthly Visitors <br />
13 - Compete Rank <br />
16 - Quantcast Rank <br />
22 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
11 <br />
<strong>Craigslist</strong><br />
<br />
19 - eBizMBA Rank <br />
150,000,000 - Estimated Unique Monthly Visitors <br />
12 - Compete Rank <br />
15 - Quantcast Rank <br />
31 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
12 <br />
<strong>WordPress</strong><br />
<br />
21 - eBizMBA Rank <br />
140,000,000 - Estimated Unique Monthly Visitors <br />
21 - Compete Rank <br />
23 - Quantcast Rank <br />
19 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
13 <br />
<strong>Aol</strong><br />
<br />
25 - eBizMBA Rank <br />
130,000,000 - Estimated Unique Monthly Visitors <br />
16 - Compete Rank <br />
10 - Quantcast Rank <br />
48 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
14 <br />
<strong>ask</strong><br />
<br />
26 - eBizMBA Rank <br />
125,000,000 - Estimated Unique Monthly Visitors <br />
11 - Compete Rank <br />
14 - Quantcast Rank <br />
52 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA<br />
<br />
15 <br />
<strong>LinkedIn</strong><br />
<br />
33 - eBizMBA Rank <br />
100,000,000 - Estimated Unique Monthly Visitors <br />
57 - Compete Rank <br />
26 - Quantcast Rank <br />
17 - Alexa Rank.<br />
<br />
The Most Popular Websites <br />
Updated 6/1/2011 <br />
eBizMBA</div>Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-34077411111455460112011-06-20T21:46:00.002+05:302011-09-16T18:38:16.530+05:302 Sure-fire Ways to Make Money Online<div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-size: x-large;">O</span>ne of the most irritating topics that people seem to want to talk about ad nauseum is how to make money online. Frankly, I’m sick and tired of reading horrible advice on this subject, and I’m even more sick and tired of responding to people’s questions about Google AdSense, which is quite literally the worst monetization service of all time for people who don’t have millions of pageviews per month. In other words, AdSense ain’t gonna work for you, cowboy.<br />
<br />
<br />
To rectify this abominable confluence of bad info and terrible services, I’m going to clue you in on two sure-fire ways you can actually make real, spendable, negotiable cash from your Website. Not surprisingly, both methods of earning money involve actual products, and while not necessarily falling under the “easy” category, they both find their roots in the “no bullshit” category, which I happen to love. <br />
<br />
<strong>Method One: Sell Your Own Product</strong><br />
<br />
It’s no coincidence that the best way to make money offline also happens to be the best way to make money online. Selling your own product and living by the objective economic laws of supply and demand is by far the best way to generate cash and to protect yourself from all the crap that goes on in the world.<br />
<br />
Unless you live under a rock, you’re probably aware of the fact that the US stock market is currently tanking. However, if you own a business and sell your own product, this shouldn’t make any difference to you. After all, you’re selling a product that has a nice demand behind it; you support your customers; and you’re still making sales and forging your place in the market.<br />
<br />
Best of all, selling a product online has tons of ancillary benefits:<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<ul style="text-align: left;"><li>You’re insulated from Google to some degree, so “big brother” can kiss your sweet ass. You literally own a piece of the market, and your vertical will persist regardless of Google’s opinion or influence (or anyone else’s, for that matter).</li>
</ul><br />
<ul style="text-align: left;"><li>You get to build your business by developing your product and responding to the marketplace, and the Internet is the most feedback-oriented marketplace there is. Talk about a harmonious situation—I hear doves chirping and violins playing in the background when I even think about this.</li>
</ul><br />
<ul style="text-align: left;"><li>You don’t need to compromise your site – or your users – with ads. Even beautiful ads are ugly, and given the choice, I don’t think anyone who would choose to fill up the real estate on their Website with someone else’s crap when they could be using the same space to promote their own stuff. You want absolute control over every pixel of your site while still making money? You need to sell your own product, my friend.</li>
</ul><br />
Now, I realize that not everyone has their own product to sell, so from the perspective of ubiquitous application, this isn’t a great solution. Fortunately, this is where the second sure-fire moneymaking method picks up the slack.<br />
<br />
<strong>Method Two: Affiliate Product Sales</strong><br />
<br />
If selling your own product is the best way to make money online, then it should come as no surprise that selling someone else’s product is the second best way to make money online. In nerdy marketing circles, this practice is known as affiliate sales, and there are tons of average Joes out there who are doing this and making sustainable incomes.<br />
<br />
As for the people who are a little more clever than the average Joe?<br />
<br />
<strong>They’re making a killing.</strong><br />
<br />
If you want to find success as an affiliate marketer, the “secret” is simply to pimp a product that you not only use, but also genuinely like. The more knowledgeable and transparent you are, the better you’ll do; but if you can only be one thing, be genuine.<br />
<br />
There are countless affiliate programs available online, so which one should you promote? The short answer here is to promote as many programs as it makes sense to promote! For instance, as a Web developer, I routinely deal with a few merchants who also offer affiliate programs:<br />
<br />
aMember — payment and subscription software that I use to manage my customer database on DIYthemes, my WordPress theme marketplace<br />
<br />
vbSEO — a clever collection of PHP scripts that turns vBulletin forum software into an SEO powerhouse<br />
<br />
MidPhase and ANhosting — Shared server Web hosting for smaller sites<br />
<br />
VPS.net — Virtual private server for larger, more demanding sites that require extra perks like CDN and professional caching (this is how I roll here on Pearsonified)<br />
<br />
Given the nature of my work, it makes perfect sense for me to promote these programs wherever appropriate. Now, I don’t really go nuts with these promos, but then again, I’m by no means a hardcore affiliate marketer. Despite this, 7% of my income in 2007 came from affiliate sales, so I’m living proof that even a half-assed effort in this area can produce a decent return.<br />
<br />
<strong>How About a Hot New Affiliate Program?</strong><br />
<br />
If the dating game has taught me anything, it’s that hot and new are always fun, at least for a little while. Interestingly, the affiliate marketing industry exhibits a similar trend—new programs will get hot, generate tons of cash for those involved, and then slowly level off or die out depending on the quality of the product.<br />
<br />
Today, I’m pleased to announce the new DIYthemes affiliate program, which I’ve opened in collaboration with Brian Clark of Copyblogger (and affiliate marketing) fame. Brian is literally the most genuine, transparent, and intelligent marketer I’ve ever met, so obviously, getting him on my team for this one was a no-brainer. He knows what it takes to be a successful affiliate, and I wouldn’t have bothered to open this program unless I knew I could help a lot of people kick ass.<br />
<br />
We’re paying out 33% commissions, and based on initial sales and user testimonials from our flagship WordPress theme, this program is going to be hot.<br />
<br />
So seriously, head on over to DIYthemes, sign up for the affiliate program, and replace that damn AdSense already. What have you got to lose, two dollars… this month?<br />
<br />
<br />
<br />
</div>Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-89530966358721625732011-06-20T21:36:00.000+05:302011-06-20T21:36:07.856+05:30Believe in Yourself......<div dir="ltr" style="text-align: left;" trbidi="on">U want & U get... That is luck....<br />
<br />
U want & U wait...That is time...<br />
U want but U compromise...That's life...<br />
&<br />
U want, U wait & U dont compromise...<br />
That is Success!!! <br />
" Success is Never Permanent....Failure is never Final "<br />
So always do not stop trying<br />
Let's hope for the BEST! <br />
<br />
</div>Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-65128891564424916512011-05-26T16:00:00.006+05:302011-09-16T18:36:51.006+05:30Indian Black Money in Swiss Bank Account<div dir="ltr" style="text-align: left;" trbidi="on">Dear all,<br />
<br />
<br />
<marquee behavior="scroll" direction="left"><i><b>Latest update after Swiss Bank has agreed to disclose the funds</b></i> </marquee><br />
<br />
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<tr> <td>Our Indians' Money - 70, 00,000 Crores Rupees In Swiss Bank<br />
<br />
1) Yes, 70 lakhs crores rupees of India are lying in Switzerland banks. This is the highest amount lying outside any country, from amongst 180 countries of the world, as if India is the champion of Black Money.<br />
<br />
2) Swiss Government has officially written to Indian Government that they are willing to inform the details of holders of 70 lakh crore rupees in their Banks, if Indian Government officially asks them.<br />
<br />
3) On 22-5-08, this news has already been published in The Times of India and other Newspapers based on Swiss Government's official letter to Indian Government.<br />
<br />
4) But the Indian Government has not sent any official enquiry to Switzerland for details of money which has been sent outside India between 1947 to 2008.. The opposition party is also equally not interested in doing so because most of the amount is owned by politicians and it is every Indian's money.<br />
<br />
5) This money belongs to our country. From these funds we can repay 13 times of our country's foreign debt. The interest alone can take care of the Center s yearly budget. People need not pay any taxes and we can pay Rs. 1 lakh to each of 45 crore poor families.<br />
<br />
6) Let us imagine, if Swiss Bank is holding Rs. 70 lakh Crores, then how much money is lying in other 69 Banks? How much they have deprived the Indian people? Just think, if the Account holder dies, the bank becomes the owner of the funds in his account.<br />
<br />
7) Are these people totally ignorant about the philosophy of Karma? What will this ill-gotten wealth do to them and their families when they own/use such money, generated out of corruption and exploitation?<br />
<br />
8) Indian people have read and have known about these facts. But the helpless people have neither time nor inclination to do anything in the matter. This is like "a new freedom struggle" and we will have to fight this.<br />
<br />
9) This money is the result of our sweat and blood.. The wealth generated and earned after putting in lots of mental and physical efforts by Indian people must be brought back to our country.<br />
<br />
10) <b>As a service to our motherland and your contribution to this struggle,please circulate at least 10 copies of this note amongst your friends and relatives and convert it into a mass movement.</b><br />
<br />
<b style="color: blue;">Deposits In Swiss Bank ~</b><br />
<br />
Top 5<br />
<b><span style="background-color: #ffd966;">India---- $1891 billion</span></b><br />
Russia----- $610 billion<br />
China------ $213 billion<br />
UK-------- $210 billion<br />
Ukraine ----------- $140 billion<br />
Rest of the world ----$300 billion<br />
<br />
<br />
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<marquee behavior="scroll" class="html-marquee" direction="left" scrollamount="8">India may be poor, but Indians are rich!</marquee><br />
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</tbody></table></div>Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0tag:blogger.com,1999:blog-1971092190562199857.post-90119185330093140852011-05-25T17:52:00.000+05:302011-05-25T17:52:37.534+05:30Identify your Strengths and Weaknesses - CVTips.com<a href="http://www.cvtips.com/interview/identify-your-strengths-and-weaknesses.html">Identify your Strengths and Weaknesses - CVTips.com</a>Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com1tag:blogger.com,1999:blog-1971092190562199857.post-46012285591131568402011-05-25T17:45:00.001+05:302011-05-25T17:48:14.533+05:30The World Biggest Public Companies<div dir="ltr" style="text-align: left;" trbidi="on"><table><thead>
<tr> <th class="lhead active asc"><a href="http://www.blogger.com/global2000/list?ascend=false&sort=companyRankOverall">Rank</a> </th> <th class="lhead"><a href="http://www.blogger.com/global2000/list?ascend=true&sort=companyName">Company</a> </th> <th class="lhead"><a href="http://www.blogger.com/global2000/list?ascend=true&sort=companyCountry">Country</a> </th> <th class="lhead"><a href="http://www.blogger.com/global2000/list?ascend=true&sort=companyRevenue1">Sales</a> </th> <th class="lhead" id="src"><a href="http://www.blogger.com/global2000/list?ascend=true&sort=companyProfit1">Profits</a> </th> <th class="lhead"><a href="http://www.blogger.com/global2000/list?ascend=true&sort=companyAssets1">Assets</a> </th> <th class="lhead"><a href="http://www.blogger.com/global2000/list?ascend=true&sort=companyCapValue">Market Value</a> </th></tr>
</thead> <tbody>
<tr style="cursor: pointer;"> <td class="rank">1</td> <td class="company"><img alt="JPMorgan Chase" src="http://images.forbes.com/media/lists/companies/jpmorgan-chase_76x76.jpg" /> <h3>JPMorgan Chase</h3></td> <td>United States</td> <td class="nowrap">$115.5 B</td> <td class="nowrap">$17.4 B</td> <td class="nowrap">$2,117.6 B</td> <td class="nowrap">$182.2 B</td></tr>
<tr style="cursor: pointer;"> <td class="rank">2</td> <td class="company"><img alt="HSBC Holdings" src="http://images.forbes.com/media/lists/companies/hsbc-holdings_76x76.jpg" /> <h3>HSBC Holdings</h3></td> <td>United Kingdom</td> <td class="nowrap">$103.3 B</td> <td class="nowrap">$13.3 B</td> <td class="nowrap">$2,467.9 B</td> <td class="nowrap">$186.5 B</td></tr>
<tr style="cursor: pointer;"> <td class="rank">3</td> <td class="company"><img alt="General Electric" src="http://images.forbes.com/media/lists/companies/general-electric_76x76.jpg" /> <h3>General Electric</h3></td> <td>United States</td> <td class="nowrap">$150.2 B</td> <td class="nowrap">$11.6 B</td> <td class="nowrap">$751.2 B</td> <td class="nowrap">$216.2 B</td></tr>
<tr style="cursor: pointer;"> <td class="rank">4</td> <td class="company"><img alt="ExxonMobil" src="http://images.forbes.com/media/lists/companies/exxonmobil_76x76.jpg" /> <h3>ExxonMobil</h3></td> <td>United States</td> <td class="nowrap">$341.6 B</td> <td class="nowrap">$30.5 B</td> <td class="nowrap">$302.5 B</td> <td class="nowrap">$407.2 B</td></tr>
<tr style="cursor: pointer;"> <td class="rank">5</td> <td class="company"><img alt="Royal Dutch Shell" src="http://images.forbes.com/media/lists/companies/royal-dutch-shell_76x76.jpg" /> <h3>Royal Dutch Shell</h3></td> <td>Netherlands</td> <td class="nowrap">$369.1 B</td> <td class="nowrap">$20.1 B</td> <td class="nowrap">$317.2 B</td> <td class="nowrap">$212.9 B</td></tr>
<tr style="cursor: pointer;"> <td class="rank">6</td> <td class="company"><img alt="PetroChina" src="http://images.forbes.com/media/lists/companies/petrochina_76x76.jpg" /> <h3>PetroChina</h3></td> <td>China</td> <td class="nowrap">$222.3 B</td> <td class="nowrap">$21.2 B</td> <td class="nowrap">$251.3 B</td> <td class="nowrap">$320.8 B</td></tr>
<tr style="cursor: pointer;"> <td class="rank">7</td> <td class="company"><img alt="ICBC" src="http://images.forbes.com/media/lists/companies/icbc_76x76.jpg" /> <h3>ICBC</h3></td> <td>China</td> <td class="nowrap">$69.2 B</td> <td class="nowrap">$18.8 B</td> <td class="nowrap">$1,723.5 B</td> <td class="nowrap">$239.5 B</td></tr>
<tr style="cursor: pointer;"> <td class="rank">8</td> <td class="company"><img alt="Petrobras-Petróleo Brasil" src="http://images.forbes.com/media/lists/companies/petrobras_76x76.jpg" /> <h3>Petrobras-Petróleo Brasil</h3></td> <td>Brazil</td> <td class="nowrap">$121.3 B</td> <td class="nowrap">$21.2 B</td> <td class="nowrap">$313.2 B</td> <td class="nowrap">$238.8 B</td></tr>
<tr style="cursor: pointer;"> <td class="rank">8</td> <td class="company"><img alt="Berkshire Hathaway" src="http://images.forbes.com/media/lists/companies/berkshire-hathaway_76x76.jpg" /> <h3>Berkshire Hathaway</h3></td> <td>United States</td> <td class="nowrap">$136.2 B</td> <td class="nowrap">$13 B</td> <td class="nowrap">$372.2 B</td> <td class="nowrap">$211 B</td></tr>
<tr style="cursor: pointer;"> <td class="rank">10</td> <td class="company"><img alt="Citigroup" src="http://images.forbes.com/media/lists/companies/citigroup_76x76.jpg" /> <h3>Citigroup</h3></td> <td>United States</td> <td class="nowrap">$111.5 B</td> <td class="nowrap">$10.6 B</td> <td class="nowrap">$1,913.9 B</td> <td class="nowrap">$132.8 B</td></tr>
</tbody></table></div>Manish kanojihttp://www.blogger.com/profile/16482528358067397546noreply@blogger.com0